<p>Does your &quot;Master Journey Map&quot; just sit in a digital drawer? You aren’t alone. </p><p>In this episode, we dive into &quot;Journey Theater&quot;— the trap of performing progress without moving the needle on business outcomes.</p><p>We’re moving beyond &quot;mapping for mapping’s sake.&quot; Learn how to shift from being a service provider to a strategic partner by building a living system that survives the next re-org.</p><p>Watch this episode to learn:</p><ul><li>Why your budget holder is your real customer</li><li>The warning signs of Journey Theater</li><li>How to shift from project cycles to an operational model</li><li>Using the Journey Maturity Scorecard to track growth</li></ul><p>Just like the rest of the Playbook, this episode is best consumed as a video because we walk through specific examples, like the Journey Maturity Scorecard, on screen. If you’re listening on the go, you can always grab the slide deck from the show notes to follow along.</p><p>Enjoy and keep making a positive impact!</p><p>~ Marc</p><p><br></p><p>--- [1. LINKS 🔗 ] --- </p><ul><li>Playbook Slides -<a href="https://go.servicedesignshow.com/xo964" target="_blank" rel="ugc noopener noreferrer"> https://go.servicedesignshow.com/xo964</a></li><li>Sign up for TheyDo - <a href="https://go.servicedesignshow.com/scjwb " target="_blank" rel="ugc noopener noreferrer">https://go.servicedesignshow.com/scjwb </a></li><li>Journey Health Scorecard - <a href="https://go.servicedesignshow.com/journey-management-playbook-10-journey-health-scorecard-podcast" target="_blank" rel="ugc noopener noreferrer">https://go.servicedesignshow.com/journey-management-playbook-10-journey-health-scorecard-podcast</a></li><li>The Journey Management Playbook - <a href="https://www.theydo.com/resources/journey-management-playbook?utm_source=article&utm_medium=blog&utm_campaign=202605-Global-Marc" target="_blank" rel="noopener noreferer">https://www.theydo.com/resources/journey-management-playbook?utm_source=article&amp;utm_medium=blog&amp;utm_campaign=202605-Global-Marc</a></li></ul><p><br></p><p>--- [ 2. GUIDE 📺 ] ---</p><p>00:00 Welcome to Journey Management Playbook S2E2</p><p>03:45 Internal Customer </p><p>05:30 Decision Maker Needs </p><p>07:15 Budget Agenda </p><p>10:30 Impact Over Selling </p><p>13:15 Organizational Friction </p><p>16:15 The Journey Scope </p><p>19:15 Journey Theater </p><p>21:00 Reporting Progress Live </p><p>26:45 Breaking Project Cycles </p><p>30:45 Quantifying Wins </p><p>40:15 Decision Context </p><p>41:30 Continuous Insights </p><p>42:45 Common Language </p><p>44:00 Cross Vertical Impact </p><p>45:30 Eight Success Steps </p><p>46:45 AI Data Leverage </p><p>48:00 Delivery Authority </p><p>49:15 Proactive Influence </p><p>50:30 Impact Focus </p><p>51:45 Six Month Strategy </p><p>53:00 Revenue vs Cost </p><p>54:15 Agenda Alignment </p><p>56:45 Management Maturity </p><p>58:00 Scaling Momentum </p><p>1:00:45 Journey Health Score </p><p>1:04:30 Summary and Next Steps </p><p><br></p><p> --- [ 3. FIND THE SHOW ON ] --- </p><ul><li>Youtube ~ <a href="https://go.servicedesignshow.com/journey-management-playbook-10-youtube" target="_blank" rel="ugc noopener noreferrer">https://go.servicedesignshow.com/journey-management-playbook-10-youtube</a></li><li>Spotify ~ <a href="https://go.servicedesignshow.com/journey-management-playbook-10-spotify" target="_blank" rel="ugc noopener noreferrer">https://go.servicedesignshow.com/journey-management-playbook-10-spotify</a></li><li>Apple ~ <a href="https://go.servicedesignshow.com/journey-management-playbook-10-apple" target="_blank" rel="ugc noopener noreferrer">https://go.servicedesignshow.com/journey-management-playbook-10-apple</a></li><li>Snipd ~ <a href="https://go.servicedesignshow.com/journey-management-playbook-10-snipd" target="_blank" rel="ugc noopener noreferrer">https://go.servicedesignshow.com/journey-management-playbook-10-snipd</a></li></ul>