The RIGHT way to do strategy in an uncertain world? / Peter Compo / Ep. #215
NOV 21, 202473 MIN
The RIGHT way to do strategy in an uncertain world? / Peter Compo / Ep. #215
NOV 21, 202473 MIN
Description
<p>What is strategy... A plan for how you intend to achieve your goals? That's how a lot of people define strategy. But there's a problem with this rigid approach...</p>
<p>As Mike Tyson wisely said once: "<em>Everyone has a plan until they get punched in the face.</em>" Most strategies are too prescriptive about how the goal needs to be achieved. </p>
<p>But we live in a VUCA world where it's getting harder and harder to predict what will happen, even just weeks ahead. The sphere of what an organization can control is shrinking (and control is an illusion anyway). </p>
<p>What seemed like a wise action last week might be irrelevant today, thanks to new technology, a sudden global crisis, or a certain election outcome...</p>
<p>Following your strategy in this scenario might mean you're executing what you agreed to, but it could very well lead you away from your intended goal.</p>
<p>So, when there is so little we can control and predict, does that mean we shouldn't do any strategizing at all? Certainly not. We just need to adopt a more emergent approach.</p>
<p>We still need a plan to align everyone, but one that allows for more flexibility and deciding in the moment what the right next step is. </p>
<p>What does this type of strategy look like, and how do we get there? That's something Peter Compo has written a great book about, and I've invited him on the Show to share his learnings with us.</p>
<p>We talk about:</p>
<ul>
<li>Why research is becoming an increasingly important capability for any organization.
</li>
<li>How we can know we'll achieve our goals if we don't know at the start which actions to take.
</li>
<li>And how to help an organization used to control and prediction embrace uncertainty and flexibility.</li>
</ul>
<p>I know this episode will resonate with many service design professionals. It ties strongly to our mantra of "doing the right things" and not just focusing on "doing things right."</p>
<p>Strategy can be a very abstract term without much substance. But what I appreciated in our conversation is that Peter makes things super practical. It's time to roll up your sleeves and get to work on your strategy.</p>
<p>Enjoy and keep making a positive impact.</p>
<p>~ Marc</p>
<p><br /></p>
<p>--- [ 1. GUIDE ] --- </p>
<p>00:00 Welcome to Episode 215</p>
<p>03:30 Music and emergence</p>
<p>06:00 How he got into writing the book</p>
<p>10:30 Pete's perspective in strategy</p>
<p>16:00 The theory of emergence</p>
<p>20:00 constraints & trust</p>
<p>26:30 Bridging the gap of uncertainty</p>
<p>30:30 Letting Go of Control</p>
<p>36:30 Examples of good metrics</p>
<p>41:00 False learning organization</p>
<p>46:30 Trusting your team</p>
<p>50:30 Aspiration-bottleneck triad</p>
<p>57:00 another recommendation</p>
<p>59:00 Strategy matrix</p>
<p>01:04:00 Personal Impact on writing</p>
<p>01:09:00 Resources</p>
<p>1:11:00 Question to ponder</p>
<p><br /></p>
<p> --- [ 2. LINKS ] --- </p>
<ul>
<li><a href="https://www.linkedin.com/in/petercompo/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/petercompo/</a></li>
<li>The Emergent Approach to Strategy (book) by Peter Compo - <a href="www.emergentapproach.com" target="_blank" rel="ugc noopener noreferrer">www.emergentapproach.com</a></li>
<li>Peter Compo Music - <a href="https://www.youtube.com/channel/UCJsn2zbnx8dwvHJrisdkAtg" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/channel/UCJsn2zbnx8dwvHJrisdkAtg</a></li>
</ul>
<p><br /></p>
<p>--- [ 3. CIRCLE ] --- </p>
<p>Join our private community for in-house service design professionals. </p>
<p><a href="https://www.servicedesignshow.com/circle/?utm_source=podcast&utm_medium=podcast&utm_campaign=episode_description&utm_id=ep215&utm_content=v5" target="_blank" rel="ugc noopener noreferrer">https://servicedesignshow.com/circle</a></p>
![<p>What is strategy... A plan for how you intend to achieve your goals? That's how a lot of people define strategy. But there's a problem with this rigid approach...</p>
<p>As Mike Tyson wisely said once: "<em>Everyone has a plan until they get punched in the face.</em>" Most strategies are too prescriptive about how the goal needs to be achieved. </p>
<p>But we live in a VUCA world where it's getting harder and harder to predict what will happen, even just weeks ahead. The sphere of what an organization can control is shrinking (and control is an illusion anyway). </p>
<p>What seemed like a wise action last week might be irrelevant today, thanks to new technology, a sudden global crisis, or a certain election outcome...</p>
<p>Following your strategy in this scenario might mean you're executing what you agreed to, but it could very well lead you away from your intended goal.</p>
<p>So, when there is so little we can control and predict, does that mean we shouldn't do any strategizing at all? Certainly not. We just need to adopt a more emergent approach.</p>
<p>We still need a plan to align everyone, but one that allows for more flexibility and deciding in the moment what the right next step is. </p>
<p>What does this type of strategy look like, and how do we get there? That's something Peter Compo has written a great book about, and I've invited him on the Show to share his learnings with us.</p>
<p>We talk about:</p>
<ul>
<li>Why research is becoming an increasingly important capability for any organization.
</li>
<li>How we can know we'll achieve our goals if we don't know at the start which actions to take.
</li>
<li>And how to help an organization used to control and prediction embrace uncertainty and flexibility.</li>
</ul>
<p>I know this episode will resonate with many service design professionals. It ties strongly to our mantra of "doing the right things" and not just focusing on "doing things right."</p>
<p>Strategy can be a very abstract term without much substance. But what I appreciated in our conversation is that Peter makes things super practical. It's time to roll up your sleeves and get to work on your strategy.</p>
<p>Enjoy and keep making a positive impact.</p>
<p>~ Marc</p>
<p><br /></p>
<p>--- [ 1. GUIDE ] --- </p>
<p>00:00 Welcome to Episode 215</p>
<p>03:30 Music and emergence</p>
<p>06:00 How he got into writing the book</p>
<p>10:30 Pete's perspective in strategy</p>
<p>16:00 The theory of emergence</p>
<p>20:00 constraints & trust</p>
<p>26:30 Bridging the gap of uncertainty</p>
<p>30:30 Letting Go of Control</p>
<p>36:30 Examples of good metrics</p>
<p>41:00 False learning organization</p>
<p>46:30 Trusting your team</p>
<p>50:30 Aspiration-bottleneck triad</p>
<p>57:00 another recommendation</p>
<p>59:00 Strategy matrix</p>
<p>01:04:00 Personal Impact on writing</p>
<p>01:09:00 Resources</p>
<p>1:11:00 Question to ponder</p>
<p><br /></p>
<p> --- [ 2. LINKS ] --- </p>
<ul>
<li><a href="https://www.linkedin.com/in/petercompo/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/petercompo/</a></li>
<li>The Emergent Approach to Strategy (book) by Peter Compo - <a href="www.emergentapproach.com" target="_blank" rel="ugc noopener noreferrer">www.emergentapproach.com</a></li>
<li>Peter Compo Music - <a href="https://www.youtube.com/channel/UCJsn2zbnx8dwvHJrisdkAtg" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/channel/UCJsn2zbnx8dwvHJrisdkAtg</a></li>
</ul>
<p><br /></p>
<p>--- [ 3. CIRCLE ] --- </p>
<p>Join our private community for in-house service design professionals. </p>
<p><a href="https://www.servicedesignshow.com/circle/?utm_source=podcast&utm_medium=podcast&utm_campaign=episode_description&utm_id=ep215&utm_content=v5" target="_blank" rel="ugc noopener noreferrer">https://servicedesignshow.com/circle</a></p>](https://us-central1-podcastguru-217d6.cloudfunctions.net/gcf_get_image?image_url=https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/69151/9b4aabd8b78b66f5.jpeg&width=300&height=300&api_key=xqFmUFX5BHLBTA)
