Why People Aren't Listening to You - And How to Fix That / Gabrielle Dolan / Ep. #214
NOV 7, 202460 MIN
Why People Aren't Listening to You - And How to Fix That / Gabrielle Dolan / Ep. #214
NOV 7, 202460 MIN
Description
<p>I remember being subscribed to this email newsletter from a guy named Josh, all about email marketing (kind of meta)...</p>
<p>Every single day, a new email from Josh would pop up in my inbox, and I'd open it right away.</p>
<p>These emails were different, a bit weird even, but in the best way possible. Each one would start with something that felt totally random, a story about something Josh experienced. No mention of email marketing whatsoever.</p>
<p>But every time I was hooked. I just had to know how the story ended.</p>
<p>And then, bam, right at the end, with just two or three lines he'd tie it all back to email marketing in a way that just clicked.</p>
<p>Those emails weren't just informative; they were actually enjoyable, to the point that I looked forward to them.</p>
<p>Now being able to hold someone's attention like that always seemed like a magic superpower to me... but I learned that it's not.</p>
<p>In this episode, Gabrielle Dolan, who's been teaching the craft of storytelling for over 20 years, reveals how you can grow your storytelling skills and use them to communicate your message in a way that stick and, most of all inspires action.</p>
<p>And as service design professionals, we know that getting people to take action is critical for change but also very challenging.</p>
<p>So whether you consider yourself a natural storyteller or not, this episode is packed with practical wisdom you won't want to miss.</p>
<p>Josh, by the way, stopped sending his daily emails a while ago, but as you've noticed his lessons have stuck with me.</p>
<p>Enjoy the episode and keep making a positive impact!</p>
<p>Take care,</p>
<p>~ Marc</p>
<p>--- [ 1. GUIDE ] --- </p>
<p>00:00 Welcome to Episode 214</p>
<p>03:30 Power of stories</p>
<p>06:00 Why stories make communication better</p>
<p>08:00 Dealing with skepticism </p>
<p>13:00 Why Organizations seek facts over stories </p>
<p>14:30 Story-Resistant Culture</p>
<p>18:00 Practical tips in becoming better storytellers</p>
<p>23:00 Finding your stories </p>
<p>24:00 Using spreadsheets</p>
<p>28:00 How to be comfortable using them</p>
<p>31:30 How to see if it's working (Tracking progress</p>
<p>34:00 Indicators of Success</p>
<p>37:00 Potential of backfiring</p>
<p>39:00 Gauging level of emotion</p>
<p>42:00 Advise from Ral</p>
<p>44:00 How Ral's storytelling evolved</p>
<p>45:30 How to use AI in storytelling</p>
<p>48:30 Storytelling vs acting</p>
<p>49:30 What's next in her storytelling journey</p>
<p>51:30 What kept her going</p>
<p>52:30 Resources</p>
<p>55:30 Question to ponder</p>
<p><br /></p>
<p> --- [ 2. LINKS ] --- </p>
<ul>
<li><a href="https://www.linkedin.com/in/gabrielledolan/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/gabrielledolan/</a></li>
<li><a href="https://gabrielledolan.com/" target="_blank" rel="ugc noopener noreferrer">https://gabrielledolan.com/</a></li>
<li>Magnetic Stories by Gabrielle Dolan (Book) - <a href="https://a.co/d/aA780d8" target="_blank" rel="ugc noopener noreferrer">https://a.co/d/aA780d8</a></li>
</ul>
<p><br /></p>
<p> --- [ 3. CIRCLE ] --- </p>
<p>Join our private community for in-house service design professionals. </p>
<p><a href="https://www.servicedesignshow.com/circle/?utm_source=podcast&utm_medium=podcast&utm_campaign=episode_description&utm_id=ep214&utm_content=v4" target="_blank" rel="ugc noopener noreferrer">https://servicedesignshow.com/circle</a></p>
![<p>I remember being subscribed to this email newsletter from a guy named Josh, all about email marketing (kind of meta)...</p>
<p>Every single day, a new email from Josh would pop up in my inbox, and I'd open it right away.</p>
<p>These emails were different, a bit weird even, but in the best way possible. Each one would start with something that felt totally random, a story about something Josh experienced. No mention of email marketing whatsoever.</p>
<p>But every time I was hooked. I just had to know how the story ended.</p>
<p>And then, bam, right at the end, with just two or three lines he'd tie it all back to email marketing in a way that just clicked.</p>
<p>Those emails weren't just informative; they were actually enjoyable, to the point that I looked forward to them.</p>
<p>Now being able to hold someone's attention like that always seemed like a magic superpower to me... but I learned that it's not.</p>
<p>In this episode, Gabrielle Dolan, who's been teaching the craft of storytelling for over 20 years, reveals how you can grow your storytelling skills and use them to communicate your message in a way that stick and, most of all inspires action.</p>
<p>And as service design professionals, we know that getting people to take action is critical for change but also very challenging.</p>
<p>So whether you consider yourself a natural storyteller or not, this episode is packed with practical wisdom you won't want to miss.</p>
<p>Josh, by the way, stopped sending his daily emails a while ago, but as you've noticed his lessons have stuck with me.</p>
<p>Enjoy the episode and keep making a positive impact!</p>
<p>Take care,</p>
<p>~ Marc</p>
<p>--- [ 1. GUIDE ] --- </p>
<p>00:00 Welcome to Episode 214</p>
<p>03:30 Power of stories</p>
<p>06:00 Why stories make communication better</p>
<p>08:00 Dealing with skepticism </p>
<p>13:00 Why Organizations seek facts over stories </p>
<p>14:30 Story-Resistant Culture</p>
<p>18:00 Practical tips in becoming better storytellers</p>
<p>23:00 Finding your stories </p>
<p>24:00 Using spreadsheets</p>
<p>28:00 How to be comfortable using them</p>
<p>31:30 How to see if it's working (Tracking progress</p>
<p>34:00 Indicators of Success</p>
<p>37:00 Potential of backfiring</p>
<p>39:00 Gauging level of emotion</p>
<p>42:00 Advise from Ral</p>
<p>44:00 How Ral's storytelling evolved</p>
<p>45:30 How to use AI in storytelling</p>
<p>48:30 Storytelling vs acting</p>
<p>49:30 What's next in her storytelling journey</p>
<p>51:30 What kept her going</p>
<p>52:30 Resources</p>
<p>55:30 Question to ponder</p>
<p><br /></p>
<p> --- [ 2. LINKS ] --- </p>
<ul>
<li><a href="https://www.linkedin.com/in/gabrielledolan/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/gabrielledolan/</a></li>
<li><a href="https://gabrielledolan.com/" target="_blank" rel="ugc noopener noreferrer">https://gabrielledolan.com/</a></li>
<li>Magnetic Stories by Gabrielle Dolan (Book) - <a href="https://a.co/d/aA780d8" target="_blank" rel="ugc noopener noreferrer">https://a.co/d/aA780d8</a></li>
</ul>
<p><br /></p>
<p> --- [ 3. CIRCLE ] --- </p>
<p>Join our private community for in-house service design professionals. </p>
<p><a href="https://www.servicedesignshow.com/circle/?utm_source=podcast&utm_medium=podcast&utm_campaign=episode_description&utm_id=ep214&utm_content=v4" target="_blank" rel="ugc noopener noreferrer">https://servicedesignshow.com/circle</a></p>](https://us-central1-podcastguru-217d6.cloudfunctions.net/gcf_get_image?image_url=https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/69151/9b4aabd8b78b66f5.jpeg&width=300&height=300&api_key=xqFmUFX5BHLBTA)
