<p>In this episode of the Build Your Salon Podcast, I delve into the exciting transformations we're poised to witness in salon marketing as we approach 2025. As the hair and beauty industry becomes more competitive, I share key strategies for attracting and retaining high-quality clients amidst evolving dynamics influenced by AI technology.</p>
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<p>You’ll hear my thoughts on the crucial role of video content—how to embrace it comfortably and authentically, even for those who may feel camera shy. I also explore the importance of local SEO and building genuine connections within your community, moving beyond digital spaces to foster real relationships with clients.</p>
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<p>Join me as I dream up a vision for a year where marketing becomes more personal, targeted, and less promotional, allowing for depth and authenticity in our client interactions. Whether you’re a salon owner or an industry enthusiast, there’s something here for everyone as we prepare for a year of transformation and growth.</p>
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<p>Don’t miss the insights—let's build our salons together for a successful 2025!</p>