<p>This week in the guest chair we have DeNeitra Burnett, the Founder and CEO of Savvy Events, a Los-Angeles based event production and creative agency. DeNeitra has used her creativity and grit to climb to the top of the events industry, working closely with entertainment titans and Fortune 500 companies like HBO, Netflix, and Hulu, among others.</p><p>DeNeitra shares how when the events business was shut down during the Pandemic, she pivoted her business to custom mailers, leading to her scaling Savvy Events to a 7-Figure Business.</p><br><p>In this episode DeNeitra shares:</p><ul><li>How she made her first custom mailer during the pandemic and created a whole new division in her business</li><li>How she structures her pricing to make sure she is fairly compensated</li><li>How she’s expanding her business and team to incorporate both event production and creative mailer production</li></ul><p><br></p><p>Highlights Include:</p><p>00:00 Intro</p><p>04:16 Event planning</p><p>09:22 Work-life balance</p><p>18:10 Percentage-based pricing</p><p>23:57 Pivoting to mailers</p><p>31:13 Adapting staffing structure</p><p>34:50 Tips for entrepreneurs</p><br><p>Check out episode 397 of Side Hustle Pro podcast out now on <a href="https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8fcfd638a59949a4" rel="noopener noreferrer" target="_blank">Spotify</a>, and <a href="https://www.youtube.com/@SideHustlePro" rel="noopener noreferrer" target="_blank">YouTube</a></p><br><p><strong>This episode is brought to you by:</strong>&nbsp;</p><p><a href="https://go.gusto.com/podcast_gusto-sign-up-DS.html?utm_source=podcast&amp;utm_campaign=shp" rel="noopener noreferrer" target="_blank"><strong>Gusto</strong></a><strong> </strong>offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at<strong> https://</strong><a href="https://go.gusto.com/podcast_gusto-sign-up-DS.html?utm_source=podcast&amp;utm_campaign=shp" rel="noopener noreferrer" target="_blank"><strong>gusto.com/shp</strong></a>.</p><br><p><strong>Links mentioned in this episode</strong></p><ul><li>Website: <a href="https://savvycreativeagency.com/" rel="noopener noreferrer" target="_blank">https://savvycreativeagency.com/</a>&nbsp;</li><li>Savvy’s Instagram: <a href="https://www.instagram.com/savvycreativeagency_/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/savvycreativeagency_/</a>&nbsp;</li><li>Savvy’s Facebook: <a href="https://www.facebook.com/SavvyCreativeAgency" rel="noopener noreferrer" target="_blank">https://www.facebook.com/SavvyCreativeAgency</a>&nbsp;</li><li>Savvy’s LinkedIn: <a href="https://www.linkedin.com/company/savvycreativeagency/about/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/savvycreativeagency/about/</a>&nbsp;</li><li>Dubsado: <a href="https://www.dubsado.com/" rel="noopener noreferrer" target="_blank">https://www.dubsado.com/</a>&nbsp;</li></ul><p><br></p><p>Click here to subscribe via RSS feed (non-iTunes feed): <a href="http://sidehustlepro.libsyn.com/rss" rel="noopener noreferrer" target="_blank">http://sidehustlepro.libsyn.com/rss</a></p><p><br></p><h1><strong>Announcements</strong></h1><p><strong>Join our Facebook Community</strong></p><p>If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: <a href="http://sidehustlepro.co/facebook" rel="noopener noreferrer" target="_blank">http://sidehustlepro.co/facebook</a></p><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

397: How Founder DeNeitra Burnett's Pandemic Pivot Led To A 7-Figure Business

MAR 27, 202438 MIN
Side Hustle Pro

397: How Founder DeNeitra Burnett's Pandemic Pivot Led To A 7-Figure Business

MAR 27, 202438 MIN

Description

<p>This week in the guest chair we have DeNeitra Burnett, the Founder and CEO of Savvy Events, a Los-Angeles based event production and creative agency. DeNeitra has used her creativity and grit to climb to the top of the events industry, working closely with entertainment titans and Fortune 500 companies like HBO, Netflix, and Hulu, among others.</p><p>DeNeitra shares how when the events business was shut down during the Pandemic, she pivoted her business to custom mailers, leading to her scaling Savvy Events to a 7-Figure Business.</p><br><p>In this episode DeNeitra shares:</p><ul><li>How she made her first custom mailer during the pandemic and created a whole new division in her business</li><li>How she structures her pricing to make sure she is fairly compensated</li><li>How she’s expanding her business and team to incorporate both event production and creative mailer production</li></ul><p><br></p><p>Highlights Include:</p><p>00:00 Intro</p><p>04:16 Event planning</p><p>09:22 Work-life balance</p><p>18:10 Percentage-based pricing</p><p>23:57 Pivoting to mailers</p><p>31:13 Adapting staffing structure</p><p>34:50 Tips for entrepreneurs</p><br><p>Check out episode 397 of Side Hustle Pro podcast out now on <a href="https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8fcfd638a59949a4" rel="noopener noreferrer" target="_blank">Spotify</a>, and <a href="https://www.youtube.com/@SideHustlePro" rel="noopener noreferrer" target="_blank">YouTube</a></p><br><p><strong>This episode is brought to you by:</strong>&nbsp;</p><p><a href="https://go.gusto.com/podcast_gusto-sign-up-DS.html?utm_source=podcast&amp;utm_campaign=shp" rel="noopener noreferrer" target="_blank"><strong>Gusto</strong></a><strong> </strong>offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at<strong> https://</strong><a href="https://go.gusto.com/podcast_gusto-sign-up-DS.html?utm_source=podcast&amp;utm_campaign=shp" rel="noopener noreferrer" target="_blank"><strong>gusto.com/shp</strong></a>.</p><br><p><strong>Links mentioned in this episode</strong></p><ul><li>Website: <a href="https://savvycreativeagency.com/" rel="noopener noreferrer" target="_blank">https://savvycreativeagency.com/</a>&nbsp;</li><li>Savvy’s Instagram: <a href="https://www.instagram.com/savvycreativeagency_/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/savvycreativeagency_/</a>&nbsp;</li><li>Savvy’s Facebook: <a href="https://www.facebook.com/SavvyCreativeAgency" rel="noopener noreferrer" target="_blank">https://www.facebook.com/SavvyCreativeAgency</a>&nbsp;</li><li>Savvy’s LinkedIn: <a href="https://www.linkedin.com/company/savvycreativeagency/about/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/savvycreativeagency/about/</a>&nbsp;</li><li>Dubsado: <a href="https://www.dubsado.com/" rel="noopener noreferrer" target="_blank">https://www.dubsado.com/</a>&nbsp;</li></ul><p><br></p><p>Click here to subscribe via RSS feed (non-iTunes feed): <a href="http://sidehustlepro.libsyn.com/rss" rel="noopener noreferrer" target="_blank">http://sidehustlepro.libsyn.com/rss</a></p><p><br></p><h1><strong>Announcements</strong></h1><p><strong>Join our Facebook Community</strong></p><p>If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: <a href="http://sidehustlepro.co/facebook" rel="noopener noreferrer" target="_blank">http://sidehustlepro.co/facebook</a></p><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>