Side Hustle Pro
Side Hustle Pro

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Overview
Episodes

Details

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!

Hosted on Acast. See acast.com/privacy for more information.

Recent Episodes

401: This NYC Native Runs a Luxury Fragrance Boutique Out Of Her Harlem Brownstone
APR 24, 2024
401: This NYC Native Runs a Luxury Fragrance Boutique Out Of Her Harlem Brownstone

This week in the guest chair we have ​Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE​, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend’s brownstone on Convent Ave in Harlem and has been growing ever since.​


  • Why tapping into her community of mentors and entrepreneurs was the right direction 
  • How she has self-funded her business since 2017 with no outside capital 
  • How she has partnered with hard-to-find global brands, become a sought-after destination for emerging brands


Highlights Include: 

00:00 Intro

04:19 Gathering expertise in fragrance

09:50 Challenges in corporate America

13:46 Small-scale beginnings

22:46 Self-financing her side hustle 

28:03 The unique customer experience 

35:26 Revenue streams

39:18 Target audience and marketing 

51:13 Tips for entrepreneurs 


Check out episode 401 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


This episode is brought to you by: 

Shopify

Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.


Links mentioned in this episode


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info



Hosted on Acast. See acast.com/privacy for more information.

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56 MIN
400: How Germanee G Went From GAP Inc. to Celebrity Stylist
APR 17, 2024
400: How Germanee G Went From GAP Inc. to Celebrity Stylist

This week in the guest chair we have Germanee Gerald, founder of GG&Co Styling Firm, a brand and image styling company. Getting her start in the fashion corporate world, Germanee realized she thrived in offering her talents as a personal stylist and started side hustling. 


In this episode she shares:

  • How she went from living with family and driving DoorDash to make end’s meet to hiring a team for her styling firm
  • How to leverage opportunities like internships and a personal brand for business growth
  • How diversifying her services, hiring a team, and seasonal planning led to scaling her business 


Highlights include:

00:00 Introduction

4:08 From biochem to fashion

6:22 The world of corporate fashion 

11:35 Transitioning into personal styling

17:49 Strategizing finances to go full time 

22:36 Nomad life and gigs to meet ends meet

29:14 Working with a celebrity stylist

36:58 Launching GG Styling Firm

39:53 Maximizing cash flow

42:34 Tips for entrepreneurs

Check out episode 399 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


This episode is brought to you by: 

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.


Links mentioned in this episode


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook



Guest Social Media Info



Hosted on Acast. See acast.com/privacy for more information.

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47 MIN
399: How To Scale a Million-Dollar Pest Control Business w/ Robiar Smith
APR 10, 2024
399: How To Scale a Million-Dollar Pest Control Business w/ Robiar Smith

This week in the guest chair we have Robiar Smith, CEO of R.B. Pest Solutions. In a male-dominated field, she is trailblazing her way to the top and building a legacy business for her family and community. Juggling two rapidly growing companies in an unexpected industry, she's redefining success and breaking barriers.


In this episode she shares:

  • How she developed an exclusive retail deal with Home Depot
  • What skills from her background in corporate America and MBA program she applied to being an entrepreneur 
  • Her transition into scaling a product-based business into a multi-million dollar company 


Highlights include:

00:00 Intro

2:30 Following the pest control legacy 

6:34 How an MBA helped launch the business

12:57 Acquiring customers and making them long time clients

21:34 Phases of scaling a business

25:41 Developing and testing retail products

29:37 Difference in service-based and product-based business

32:44 Maintaining profitability 

35:48 Tips for entrepreneurs 

 

Check out episode 399 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

Robiar’s Instagram: https://www.instagram.com/r.b.pestsolutions/ 

Robiar’s Facebook: https://www.facebook.com/rbpestsolution



Hosted on Acast. See acast.com/privacy for more information.

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42 MIN
398: Creating a Niche As A Bridal Stylist w/ Selina Howard
APR 3, 2024
398: Creating a Niche As A Bridal Stylist w/ Selina Howard

Today we have in the guest chair Selina Howard, founder and CEO of Vanglorious Brides. Getting her start as a teacher and side hustling as a wedding planner, Selina found her passion and niche in dressing brides. Today, Vainglorious Brides offers custom bridal shopping experiences, day of dressing services, bridal fashion event production, and more.

 In this episode she shares:

  • How she went from working for free and building her network to booking celebrity clients
  • How fostering strong relationships in the industry gave her the upper hand
  • How she pioneered bridal styling and created her own niche


Highlights Include: 

  • 00:00 Intro
  • 5:08 Becoming a bridal stylist
  • 11:22 The business of working with brides
  • 18:58 Building relationships in the industry
  • 26:07 Creating a niche in the market
  • 33:20 Recovering from COVID impact
  • 39:38 Scaling A Team
  • 43:02 Booking clients from social media 
  • 47:17 Expanding Black bridal market’s reach
  • 53:48 Advice for entrepreneurs


Check out episode 398 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


This episode is brought to you by: 

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.


Links mentioned in this episode


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook



Guest Social Media Info



Hosted on Acast. See acast.com/privacy for more information.

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58 MIN
397: How Founder DeNeitra Burnett's Pandemic Pivot Led To A 7-Figure Business
MAR 27, 2024
397: How Founder DeNeitra Burnett's Pandemic Pivot Led To A 7-Figure Business

This week in the guest chair we have DeNeitra Burnett, the Founder and CEO of Savvy Events, a Los-Angeles based event production and creative agency. DeNeitra has used her creativity and grit to climb to the top of the events industry, working closely with entertainment titans and Fortune 500 companies like HBO, Netflix, and Hulu, among others.

DeNeitra shares how when the events business was shut down during the Pandemic, she pivoted her business to custom mailers, leading to her scaling Savvy Events to a 7-Figure Business.


In this episode DeNeitra shares:

  • How she made her first custom mailer during the pandemic and created a whole new division in her business
  • How she structures her pricing to make sure she is fairly compensated
  • How she’s expanding her business and team to incorporate both event production and creative mailer production


Highlights Include:

00:00 Intro

04:16 Event planning

09:22 Work-life balance

18:10 Percentage-based pricing

23:57 Pivoting to mailers

31:13 Adapting staffing structure

34:50 Tips for entrepreneurs


Check out episode 397 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


This episode is brought to you by: 

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at https://gusto.com/shp.


Links mentioned in this episode


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook




Hosted on Acast. See acast.com/privacy for more information.

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38 MIN