<p>Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.</p><br><p>In this episode she shares:</p><ul><li>The ways she stayed consistent in content creation, and why it paid off</li><li>How she differentiated her physical cookbook, The Soul of Scotchie, from others on the market</li><li>How she diversified her revenue streams to triple her income and surpass her nursing paycheck&nbsp;</li></ul><p><br></p><p>Highlights include:&nbsp;</p><p>00:00 Intro</p><p>05:22 Finding a path in nursing</p><p>10:51 The goal of work-life balance</p><p>11:52 Cooking as an outlet</p><p>15:25 Intentional content creation</p><p>19:24 Unlearning the idea of creating perfect content&nbsp;</p><p>27:21 Diversifying revenue streams</p><p>33:38 Hiring a team for content creation</p><p>41:09 Revenue from YouTube &amp; brand partnerships</p><p>43:42 Publishing a unique cookbook</p><p>49:59 Take control of your inner voice</p><p>52:30 Tips for entrepreneurs&nbsp;</p><br><p>Check out episode 440 of Side Hustle Pro podcast out now on <a href="https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8fcfd638a59949a4" rel="noopener noreferrer" target="_blank">Spotify</a>, and <a href="https://www.youtube.com/@SideHustlePro" rel="noopener noreferrer" target="_blank">YouTube</a></p><br><p><strong>Links mentioned in this episode</strong></p><ul><li>Helena’s Website: <a href="https://www.thatnursecooks.com" rel="noopener noreferrer" target="_blank">Https://www.thatnursecooks.com</a>&nbsp;</li><li>Helena’s Instagram: <a href="https://www.instagram.com/thatnursecancook/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/thatnursecancook/</a>&nbsp;</li><li>Helena’s TikTok: <a href="https://www.tiktok.com/@thatnursecancook" rel="noopener noreferrer" target="_blank">https://www.tiktok.com/@thatnursecancook</a></li><li>Helena’s YouTube: <a href="https://www.youtube.com/@ThatNurseCanCook" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@ThatNurseCanCook</a>&nbsp;</li><li>Grace Foods: <a href="https://www.instagram.com/gracefoods/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/gracefoods/</a>&nbsp;</li><li>Capcut: <a href="https://www.capcut.com/" rel="noopener noreferrer" target="_blank">https://www.capcut.com/</a>&nbsp;</li></ul><p><br></p><p>Click here to subscribe via RSS feed (non-iTunes feed): <a href="http://sidehustlepro.libsyn.com/rss" rel="noopener noreferrer" target="_blank">http://sidehustlepro.libsyn.com/rss</a></p><p><br></p><h1><strong>Announcements</strong></h1><p><strong>Join our Facebook Community</strong></p><p>If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: <a href="http://sidehustlepro.co/facebook" rel="noopener noreferrer" target="_blank">http://sidehustlepro.co/facebook</a></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

440: She Went From NICU Nurse To Full-Time Content Creator and Published Author

NOV 27, 202458 MIN
Side Hustle Pro

440: She Went From NICU Nurse To Full-Time Content Creator and Published Author

NOV 27, 202458 MIN

Description

<p>Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.</p><br><p>In this episode she shares:</p><ul><li>The ways she stayed consistent in content creation, and why it paid off</li><li>How she differentiated her physical cookbook, The Soul of Scotchie, from others on the market</li><li>How she diversified her revenue streams to triple her income and surpass her nursing paycheck&nbsp;</li></ul><p><br></p><p>Highlights include:&nbsp;</p><p>00:00 Intro</p><p>05:22 Finding a path in nursing</p><p>10:51 The goal of work-life balance</p><p>11:52 Cooking as an outlet</p><p>15:25 Intentional content creation</p><p>19:24 Unlearning the idea of creating perfect content&nbsp;</p><p>27:21 Diversifying revenue streams</p><p>33:38 Hiring a team for content creation</p><p>41:09 Revenue from YouTube &amp; brand partnerships</p><p>43:42 Publishing a unique cookbook</p><p>49:59 Take control of your inner voice</p><p>52:30 Tips for entrepreneurs&nbsp;</p><br><p>Check out episode 440 of Side Hustle Pro podcast out now on <a href="https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8fcfd638a59949a4" rel="noopener noreferrer" target="_blank">Spotify</a>, and <a href="https://www.youtube.com/@SideHustlePro" rel="noopener noreferrer" target="_blank">YouTube</a></p><br><p><strong>Links mentioned in this episode</strong></p><ul><li>Helena’s Website: <a href="https://www.thatnursecooks.com" rel="noopener noreferrer" target="_blank">Https://www.thatnursecooks.com</a>&nbsp;</li><li>Helena’s Instagram: <a href="https://www.instagram.com/thatnursecancook/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/thatnursecancook/</a>&nbsp;</li><li>Helena’s TikTok: <a href="https://www.tiktok.com/@thatnursecancook" rel="noopener noreferrer" target="_blank">https://www.tiktok.com/@thatnursecancook</a></li><li>Helena’s YouTube: <a href="https://www.youtube.com/@ThatNurseCanCook" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@ThatNurseCanCook</a>&nbsp;</li><li>Grace Foods: <a href="https://www.instagram.com/gracefoods/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/gracefoods/</a>&nbsp;</li><li>Capcut: <a href="https://www.capcut.com/" rel="noopener noreferrer" target="_blank">https://www.capcut.com/</a>&nbsp;</li></ul><p><br></p><p>Click here to subscribe via RSS feed (non-iTunes feed): <a href="http://sidehustlepro.libsyn.com/rss" rel="noopener noreferrer" target="_blank">http://sidehustlepro.libsyn.com/rss</a></p><p><br></p><h1><strong>Announcements</strong></h1><p><strong>Join our Facebook Community</strong></p><p>If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: <a href="http://sidehustlepro.co/facebook" rel="noopener noreferrer" target="_blank">http://sidehustlepro.co/facebook</a></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>