<p>This week in the guest chair we have Whitney Gates, an experienced marketing leader turned entrepreneur as co-founder and CEO of Wondry Wine. Her diversified skill set is driven by over 13 years of experience in brand management, shopper marketing and sales across Fortune 200 companies.</p><br><p>Rejecting exclusivity, Wondry presents customers with a more approachable, stronger, semi-sweet wine. Drawing inspiration from her disabled uncle’s wine-making journey, Whitney’s hustled her way into becoming a multi-million dollar company in just a few years.&nbsp;</p><br><p>In this episode she shares:</p><ul><li>How she went from making wine herself and doing door to door selling to launching Wondry online and expanding onto Target shelves</li><li>What it takes to stand out in a crowded market (and even get a deal with Mark Cuban on Shark Tank)</li><li>The importance of understanding your customer and adjusting your pitch accordingly</li></ul><p><br></p><p>Highlights include:</p><p>0:00 – Introduction to Whitney Gates</p><p>8:17 – Launching Wondry&nbsp;</p><p>11:20 – Defining Wondry’s category: wine vs. cocktail hybrid</p><p>15:00 – Investing in the business</p><p>18:40 – Door-to-door sales and proof of concept</p><p>31:00 – Whitney’s Shark Tank experience and partnering with Mark Cuban</p><p>34:00 – Becoming profitable and managing costs as you scale</p><p>41:00 – Tips for entrepreneurs&nbsp;</p><br><p>Check out episode 443 of Side Hustle Pro podcast out now on <a href="https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8fcfd638a59949a4" rel="noopener noreferrer" target="_blank">Spotify</a>, and <a href="https://www.youtube.com/@SideHustlePro" rel="noopener noreferrer" target="_blank">YouTube</a></p><br><p><strong>Links mentioned in this episode</strong></p><ul><li>Wondry Wine Website:<a href="https://www.drinkwondry.com" rel="noopener noreferrer" target="_blank"> https://www.drinkwondry.com</a></li><li>Follow Wondry’s Instagram:<a href="https://www.instagram.com/wondrywine" rel="noopener noreferrer" target="_blank"> https://www.instagram.com/wondrywine</a></li><li>Side Hustle Pro Website:<a href="https://www.sidehustlepro.co" rel="noopener noreferrer" target="_blank"> https://www.sidehustlepro.co</a></li></ul><p><br></p><p>Click here to subscribe via RSS feed (non-iTunes feed): <a href="http://sidehustlepro.libsyn.com/rss" rel="noopener noreferrer" target="_blank">http://sidehustlepro.libsyn.com/rss</a></p><p><br></p><h1><strong>Announcements</strong></h1><p><strong>Join our Facebook Community</strong></p><p>If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: <a href="http://sidehustlepro.co/facebook" rel="noopener noreferrer" target="_blank">http://sidehustlepro.co/facebook</a></p><p><br></p><h1><strong>Guest Social Media Info</strong></h1><ul><li>Follow Wondry’s Instagram:<a href="https://www.instagram.com/wondrywine" rel="noopener noreferrer" target="_blank"> https://www.instagram.com/wondrywine</a></li></ul><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

443: She Side Hustled Her Way To a Multi-Million Dollar Wine Business (Feat. Whitney Gates)

DEC 18, 202445 MIN
Side Hustle Pro

443: She Side Hustled Her Way To a Multi-Million Dollar Wine Business (Feat. Whitney Gates)

DEC 18, 202445 MIN

Description

<p>This week in the guest chair we have Whitney Gates, an experienced marketing leader turned entrepreneur as co-founder and CEO of Wondry Wine. Her diversified skill set is driven by over 13 years of experience in brand management, shopper marketing and sales across Fortune 200 companies.</p><br><p>Rejecting exclusivity, Wondry presents customers with a more approachable, stronger, semi-sweet wine. Drawing inspiration from her disabled uncle’s wine-making journey, Whitney’s hustled her way into becoming a multi-million dollar company in just a few years.&nbsp;</p><br><p>In this episode she shares:</p><ul><li>How she went from making wine herself and doing door to door selling to launching Wondry online and expanding onto Target shelves</li><li>What it takes to stand out in a crowded market (and even get a deal with Mark Cuban on Shark Tank)</li><li>The importance of understanding your customer and adjusting your pitch accordingly</li></ul><p><br></p><p>Highlights include:</p><p>0:00 – Introduction to Whitney Gates</p><p>8:17 – Launching Wondry&nbsp;</p><p>11:20 – Defining Wondry’s category: wine vs. cocktail hybrid</p><p>15:00 – Investing in the business</p><p>18:40 – Door-to-door sales and proof of concept</p><p>31:00 – Whitney’s Shark Tank experience and partnering with Mark Cuban</p><p>34:00 – Becoming profitable and managing costs as you scale</p><p>41:00 – Tips for entrepreneurs&nbsp;</p><br><p>Check out episode 443 of Side Hustle Pro podcast out now on <a href="https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8fcfd638a59949a4" rel="noopener noreferrer" target="_blank">Spotify</a>, and <a href="https://www.youtube.com/@SideHustlePro" rel="noopener noreferrer" target="_blank">YouTube</a></p><br><p><strong>Links mentioned in this episode</strong></p><ul><li>Wondry Wine Website:<a href="https://www.drinkwondry.com" rel="noopener noreferrer" target="_blank"> https://www.drinkwondry.com</a></li><li>Follow Wondry’s Instagram:<a href="https://www.instagram.com/wondrywine" rel="noopener noreferrer" target="_blank"> https://www.instagram.com/wondrywine</a></li><li>Side Hustle Pro Website:<a href="https://www.sidehustlepro.co" rel="noopener noreferrer" target="_blank"> https://www.sidehustlepro.co</a></li></ul><p><br></p><p>Click here to subscribe via RSS feed (non-iTunes feed): <a href="http://sidehustlepro.libsyn.com/rss" rel="noopener noreferrer" target="_blank">http://sidehustlepro.libsyn.com/rss</a></p><p><br></p><h1><strong>Announcements</strong></h1><p><strong>Join our Facebook Community</strong></p><p>If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: <a href="http://sidehustlepro.co/facebook" rel="noopener noreferrer" target="_blank">http://sidehustlepro.co/facebook</a></p><p><br></p><h1><strong>Guest Social Media Info</strong></h1><ul><li>Follow Wondry’s Instagram:<a href="https://www.instagram.com/wondrywine" rel="noopener noreferrer" target="_blank"> https://www.instagram.com/wondrywine</a></li></ul><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>