Hello, everyone. It’s Denise here. Today, I’m excited to share three specific ways to uplevel your marketing, activities, and potentially the type of response you’re getting.

These strategies are straightforward to implement, and I’m confident they’ll make a real difference in your recruitment business.

Before we dive in, if you’re new to our podcast, welcome! We’re thrilled to have you. If you find our content useful, please give us a shout-out on LinkedIn, leave a review, or share it with your network.

We’re available on iTunes and Spotify, and you can find transcriptions and summaries of most of our podcasts on the Superfast Recruitment blog.

Let’s explore these three leveling strategies that can help you stand out from other recruiters:

1. Setting up a podcast
2. Using videos
3. Running training sessions for candidates or clients

Let’s Start With Video.

1. Using Video as a Marketing Tool

When I first ventured online about 18 years ago, there was a lot of buzz about how video would take over the world. It grew in popularity, then saw a slight dip during the pandemic when everyone was suddenly on video calls. However, it’s now experiencing a significant resurgence.

Recently, I watched a programme about the BBC, which highlighted an interesting trend: many people, especially in certain age groups, are now more likely to watch videos on YouTube, Instagram, or TikTok rather than on traditional television.

This shift isn’t surprising when you consider the immersive experience videos offer. You get to see and hear the person and even pick up on their energy.

One reason video works so well is related to how we process information through our senses: visual, auditory, and kinaesthetic (how things make us feel). Video engages all these modalities, creating a powerful communication tool.

You might think creating videos is more challenging than writing, but the opportunities it brings are well worth the effort. And here’s the good news: getting started’s easier than ever.

Video Technology Made Simple

We have some high-end video equipment at Superfast Recruitment, but we often use our iPhones too. The technology you have in your hand is truly amazing. As Gary Vee, a well-known marketer, pointed out, the level of technology we now have in our phones wasn’t even available in Hollywood 20 years ago.

Smartphone audio quality is generally quite good, but you can enhance it with an inexpensive plug-in mic like the Boya (available on Amazon for about £10-15). Add a simple tripod, and you’ve got yourself a mini studio setup.

For optimal results, film in good lighting – standing facing a window works well. It’s that simple to get started.

Video Content Ideas

1. Spotlight Job Opportunities: Discuss current openings you have for candidates. Many platforms now automatically add captions, making your content more accessible.
2. Value-Add Videos: Share quick tips or insights. Aim for under a minute if you want to use them as YouTube shorts or on TikTok. Check out Sharon’s or my LinkedIn profiles for examples of how these can look.
3. Testimonials: Ask candidates or clients to record video testimonials for you to share on LinkedIn.
4. Outreach: Use video in your outreach efforts. Send personalised video messages through LinkedIn to stand out from the crowd.

Remember, no one expects you to be the next Tom Cruise or Meryl Streep. You’re adding value by helping people develop their careers or improve their recruitment processes. Video will help you stand out because, surprisingly, few recruiters are using it consistently.

2. Podcasting: Your Audio Platform

Podcasts are an excellent way to reach a certain demographic that prefers audio content, and they elevate your brand.

Remember, iTunes and Spotify are search engines in their own right, increasing your discoverability.

I recorded our first podcast in September 2013, and while it was quite technical back then, it’s much simpler now. You can even outsource the setup process on platforms like Fiverr!

I use Audacity, a free recording software, but there are many options available. You can record directly or capture audio from Zoom calls for your podcast.

Podcast Content Ideas

1. Career advice for candidates
2. Interviews with successful candidates in your sector
3. Discussions with clients about team building
4. Career or recruitment clinics
5. Reading your blog posts aloud

Offering multiple ways for people to interact with your content significantly affects your reach and impact.

3. Running Training Sessions

Training sessions are an excellent way to showcase your expertise and add value to your network. As a recruiter, you’re an expert in creating CVs/Resumes, interview techniques, offer negotiations, and talent pipelining.

Why not share this knowledge?

You could create a masterclass on interview skills, for example. It’s as simple as sending an email to your database, inviting them to a Zoom meeting where you’ll cover specific topics.

The impact on your brand can be significant. People remember these sessions and the value they received, which can lead to future business opportunities.

Training Session Tips

1. Use platforms like Zoom for live sessions
2. Create PowerPoint slides to structure your presentation
3. Record your sessions to repurpose as content later
4. Host your recorded sessions on platforms like YouTube or Vimeo

Imagine being able to offer candidates a series of helpful videos to boost their confidence before an interview. This level of support sets you apart and encourages word-of-mouth referrals.

Wrapping Up

These are just three ways to uplevel your recruitment marketing, but there are countless others. I encourage you to start with videos – they’re accessible and impactful. When you upload your first video, tag me on LinkedIn if we’re connected. I’d be happy to comment and help boost your visibility.

Remember, upleveling your marketing efforts doesn’t have to be complicated. Start with these strategies, and you’ll soon see the difference in how you’re perceived in the market.

Thanks

Denise

How We Can Help You

Are you looking for ways to improve your lead generation? If the answer is yes, we can help. To find out how book a quick call with one of us here.