<description>&lt;p&gt;Legendary radio consultant &lt;a href="https://tjohnsonmediagroup.com/about/tracy-johnson/" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;&lt;em&gt;Tracy Johnson&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt; joins hosts &lt;strong&gt;Dave Martin&lt;/strong&gt; and &lt;strong&gt;Kipper McGee&lt;/strong&gt; to share his insights on the critical need for radio to become more provocative and emotionally engaging. &lt;/p&gt;&lt;p&gt;Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing innovation with risk, urging stations to listen to and empower younger programmers -- and LISTEN to them! &lt;/p&gt;&lt;p&gt;Tracy also discusses the importance of changing our revenue models, suggesting that radio stations move away from traditional ads and explore alternative streams &lt;/p&gt;&lt;p&gt;He envisions the evolution of traditional radio by leveraging unique strengths and adapting to digital platforms and podcasts, providing a roadmap for staying competitive in a rapidly changing media landscape. &lt;/p&gt;&lt;p&gt;Additionally, Tracy introduces &lt;a href="https://youtu.be/iVMqdVySVIQ" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;&lt;em&gt;Radio Content Pro&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;, a groundbreaking tool that uses AI to enhance radio programming by curating targeted content and significantly boosting audience engagement. This episode is packed with forward-thinking strategies and practical advice, making it a must-listen for anyone interested in the future of radio and media.&lt;/p&gt;&lt;p&gt;&lt;span class="ql-size-large"&gt;See&lt;/span&gt;&lt;em class="ql-size-large"&gt; &lt;/em&gt;&lt;a href="https://radiocontentpro.com/resources/videos/ai-prompting-for-radio-stations/" rel="noopener noreferrer" target="_blank" class="ql-size-large"&gt;&lt;em&gt;Tracy's&lt;/em&gt;&lt;strong&gt; AI Webinar&lt;/strong&gt;&lt;em&gt; HERE&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://youtu.be/GhliElp15_Q" rel="noopener noreferrer" target="_blank" class="ql-size-large"&gt;&lt;u&gt;Check out &lt;/u&gt;&lt;strong&gt;&lt;em&gt;Radio Content Pro&lt;/em&gt;&lt;/strong&gt; today&lt;/a&gt;&lt;span class="ql-size-large"&gt;!&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://ommartinizing.blogspot.com/2024/07/blog-post.html" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;&lt;em&gt;One Minute Martinizing&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;em&gt; by &lt;/em&gt;&lt;strong&gt;&lt;em&gt;David Martin&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;em&gt;Please help us thank these BRANDWIDTH ON DEMAND supporters:&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://my.captivate.fm/www.musicmaster.com" rel="noopener noreferrer" target="_blank" class="ql-size-large"&gt;&lt;strong&gt;&lt;em&gt;Musicmaster&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://bit.ly/KipperSwag" rel="noopener noreferrer" target="_blank" class="ql-size-large"&gt;&lt;strong&gt;&lt;em&gt;Radio Content Pro&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;strong class="ql-size-large"&gt;&lt;em&gt; &lt;/em&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://morningshowbootcamp.com/" rel="noopener noreferrer" target="_blank" class="ql-size-large"&gt;&lt;strong&gt;&lt;em&gt;Morning Show Boot Camp&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;h2&gt;&lt;strong&gt;&lt;em&gt;Get the &lt;/em&gt;&lt;/strong&gt;&lt;a href="https://kippermcgee.lpages.co/bwod-newsletter-welcome/" rel="noopener noreferrer" target="_blank"&gt;FREE &lt;em&gt;BRANDwidth &lt;/em&gt;newsletter HERE&lt;/a&gt;&lt;em&gt; &lt;/em&gt;&lt;/h2&gt;&lt;p&gt;&lt;span class="ql-size-large"&gt;Check out previous &lt;/span&gt;&lt;a href="https://bit.ly/BWODcap" rel="noopener noreferrer" target="_blank" class="ql-size-large"&gt;&lt;strong&gt;&lt;em&gt;BRAND&lt;/em&gt;width&lt;/strong&gt; episodes HERE&lt;/a&gt;&lt;/p&gt;</description>

Brandwidth On Demand

David Martin & Kipper McGee

AI and Radio: Tracy Johnson's 7 Tips and 1 Secret Weapon

JUL 29, 202425 MIN
Brandwidth On Demand

AI and Radio: Tracy Johnson's 7 Tips and 1 Secret Weapon

JUL 29, 202425 MIN

Description

Legendary radio consultant Tracy Johnson joins hosts Dave Martin and Kipper McGee to share his insights on the critical need for radio to become more provocative and emotionally engaging.

Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing innovation with risk, urging stations to listen to and empower younger programmers -- and LISTEN to them!

Tracy also discusses the importance of changing our revenue models, suggesting that radio stations move away from traditional ads and explore alternative streams

He envisions the evolution of traditional radio by leveraging unique strengths and adapting to digital platforms and podcasts, providing a roadmap for staying competitive in a rapidly changing media landscape.

Additionally, Tracy introduces Radio Content Pro, a groundbreaking tool that uses AI to enhance radio programming by curating targeted content and significantly boosting audience engagement. This episode is packed with forward-thinking strategies and practical advice, making it a must-listen for anyone interested in the future of radio and media.

See Tracy's AI Webinar HERE

Check out Radio Content Pro today!

One Minute Martinizing by David Martin

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