Brandwidth On Demand

Tim Roberts is one of radio’s most famous decorated programmers—National Country Radio Hall of Fame inductee, multi-time CMA/ACM/Marconi winner, and Radio Ink’s #1 Country Programmer for multiple years. He leads Audacy’s 23-station Country Network while overseeing Detroit’s WYCD & WOMC.In this episode, Tim shares how he’s kept Detroit radio fresh and profitable through changing eras—by championing creativity, coaching through trust, and aligning every idea with brand value and advertiser ROI. He explains why fun beats funny, how to empower talent without smothering originality, and how today’s PDs must think like CEOs of their own brands.One Minute Martinizing - Future You (read here)Please help us thank these BRANDWIDTH ON DEMAND supporters:Musicmaster RadioContentProThrowback Nation RadioGet the FREE BRANDwidth newsletterReturn to OTHER BRANDwidth Episodes Mentioned in this episode:visit: www.throwbacknation.com

📝 Show Notes Guest: Mark Ramsey — Audio strategist, researcher, and creator of Wondery’s Inside Psycho, Inside Jaws, and Inside The Exorcist series.Hosts: Kipper McGee & Dave MartinKey Topics & Takeaways:From radio research to storytelling: Ramsey saw early that audio could be cinematic—destination content, not filler.Discover the 3 Checkmarks Framework: Every successful project needs it. Few actually use it. Shift in the industry: “Great distribution now creates content — not the other way around.”Why ‘Blue Ocean’ ideas matter: Find the unexplored frontier others ignoreListener involvement 2.0: Modern shows should borrow structure and prep from classics like Car Talk—authentic ≠ unplanned.Branded content done right: Partnerships with sponsors or underwriters can add halo and trust, not clutter.Final thought: Radio stations should “do what you do well—for people who don’t do that well—and partner with those who do what you don’t.”Mentioned Projects: Wondery, Inside Series, Hope Media Group’s Scrooge: The Podcast Christmas Carol.ONE MINUTE MARTINIZING: "Reverse"Please help us thank these underwriting supporters:musicmaster.comradiocontentpro.comReturn to previous BRANDwidth on Demand episodesLinks referenced in this episode:brandwithondemand.commusicmaster.comradiocontentpro.comwondery.comMentioned in this episode:visit: www.throwbacknation.com

Ever cringe at your own playback? Or feel like you’re “performing” instead of connecting? You’re not alone.This time, Angela Perelli executive coach, talent whisperer, and radio vet — unpacks what separates stiff scripted delivery from the kind of authentic presence that gets listeners leaning in. As former PD of legendary stations like K101 San Francisco and Star 98.7 Los Angeles, Angela has shaped the sound—and careers—of some of the biggest names in radio including Ryan Seacrest and Carson Daly. Today, she helps talent and team find their authentic voices and create content that actually connects. Her mission: make great shows greater.💡 What You’ll Hear:Why “being different” doesn’t mean “being weird.”The quickest way to kill cringe before you hit record.Coaching tips to build confidence (without losing your edge).What today’s execs really look for in air talent — beyond ratigs.The one thing that separates authentic from awkward.💥 Cringe-free content. Killer career advice. Angela doesn’t hold back.Time-stamped Takeaways:(01:55) Why “being different” is overrated—and what to aim for instead(04:30) Understanding your purpose as a host helps you filter content and make decisions. (06:49) It's crucial to embrace diversity within your team to create engaging conversations. (08:41) Listener feedback can be valuable, but differentiate between constructive criticism and negativity. Links referenced in this episode:ONE MINUTE MARTINIZING: CalendaringPlease help us thank these underwriting supporters:musicmaster.comradiocontentpro.comReturn to previous BRANDwidth on Demand episodes

When audio pros want honest answers about growing their audience, they call Tom Webster.In this episode, the Sounds Profitable co-founder and author of The Audience is Listening joins Kipper and Dave for a no-fluff conversation about what’s working—and what’s not—in the evolving world of audio-first content.Tom debunks the myth that promotion is the key to growth. Instead, he reveals why most creators fail before they even hit "record." The solution? Get real about who your show is for—and make every second count.He also drops straight talk on why public radio teases and repurposed morning shows won’t cut it in the podcast world, what the data really says about listener engagement, and why local civic content might be broadcast radio’s most underrated asset.This episode is a must-hear for anyone trying to grow smarter in an oversaturated audio landscape.

Radio ratings are about to shift—and in a good way. Nielsen’s Jon Miller joins BRANDwidth On Demand to reveal the five most important changes broadcasters need to know now. From the new Three Minute Rule (yes, it could instantly bump your ratings) to how wearables and mobile diaries are modernizing measurement, Jon gives us a front-row seat to Nielsen’s evolving approach to audio.If you're in radio, podcasting, or media buying, this is your roadmap to the future of audience insights—and how to make sure your brand gets credit where credit is due.🧠In This Episode:How the Three Minute Rule is changing audience credit in PPM marketsWhy mobile diary options could reshape smaller marketsNielsen's partnership with Edison and why Share of Ear data matters How AI is already being used in audio attribution and analysisWhy radio still dominates ad-supported audio (yes, really—70% of it!)What the industry can expect from the Nielsen One projectOne-Minute Martinizing (tap here)Please help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp Return to BRANDwidth on Demand episodesMentioned in this episode:www.radiocontentpro.com/brandwidth