<description>&lt;p&gt;&lt;a href="https://www.cmich.edu/academics/colleges/college-arts-media/departments-schools/communication-journalism-media/about/media-hall-fame/media-hall-of-fame---tim-roberts#:~:text=Tim%20Roberts%2C%201982%2C%20Broadcast%20%26,Audacy%20Exclusive%20Channels%2C%20while%20also" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;Tim Roberts&lt;/strong&gt;&lt;/a&gt; is one of radio’s most famous decorated programmers—N&lt;strong&gt;ational Country Radio Hall of Fame&lt;/strong&gt; inductee, multi-time &lt;em&gt;CMA/ACM/Marconi winner&lt;/em&gt;, and&lt;strong&gt; &lt;em&gt;Radio Ink’s&lt;/em&gt; #1 Country Programmer &lt;/strong&gt;for multiple years. He leads &lt;a href="https://www.audacy.com/music/country-291c1" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;Audacy’s 23-station Country Network&lt;/strong&gt;&lt;/a&gt; while overseeing Detroit’s &lt;a href="https://www.audacy.com/wycd" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;WYCD&lt;/strong&gt;&lt;/a&gt; &amp;amp; &lt;a href="https://www.audacy.com/womc" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;WOMC&lt;/strong&gt;&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;In this episode, Tim shares how he’s kept Detroit radio fresh and profitable through changing eras—by championing creativity, coaching through trust, and aligning every idea with brand value and advertiser ROI. He explains why &lt;em&gt;fun beats funny&lt;/em&gt;, how to empower talent without smothering originality, and how today’s PDs must think like CEOs of their own brands.&lt;/p&gt;&lt;p&gt;&lt;a href="https://ommartinizing.blogspot.com/2025/10/omm-future-you.html" rel="noopener noreferrer" target="_blank" class="ql-size-large"&gt;&lt;strong&gt;&lt;em&gt;One Minute Martinizing - Future You &lt;/em&gt;(&lt;em&gt;read here&lt;/em&gt;)&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;Please help us thank these &lt;/em&gt;&lt;strong&gt;&lt;em&gt;BRANDWIDTH ON DEMAND &lt;/em&gt;&lt;/strong&gt;&lt;em&gt;supporters:&lt;/em&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://www.musicmaster.com" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;&lt;em&gt;Musicmaster&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;&lt;em&gt; &lt;/em&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://radiocontentpro.com/BRANDwidth" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;&lt;em&gt;RadioContentPro&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://throwbacknationradio.com/" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;&lt;em&gt;Throwback Nation Radio&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;&lt;em&gt;Get the &lt;/em&gt;&lt;a href="https://tinyurl.com/B251028" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;&lt;em&gt;FREE BRANDwidth newsletter&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Return to&lt;strong&gt; &lt;/strong&gt;&lt;a href="https://player.captivate.fm/show/bb04e3cc-d4a3-492f-a4d0-021c9f9b0f42" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;OTHER &lt;em&gt;BRANDwidth&lt;/em&gt; Episodes&lt;/strong&gt;&lt;/a&gt; &lt;/p&gt;&lt;p&gt;Mentioned in this episode:&lt;/p&gt;&lt;p&gt;&lt;strong&gt;visit: www.throwbacknation.com&lt;/strong&gt;&lt;/p&gt;</description>

Brandwidth On Demand

David Martin & Kipper McGee

Can You Pass the 4-hour car ride test? Audacy's Tim Roberts on Coaching, Culture & Cashflow

OCT 28, 202521 MIN
Brandwidth On Demand

Can You Pass the 4-hour car ride test? Audacy's Tim Roberts on Coaching, Culture & Cashflow

OCT 28, 202521 MIN

Description

Tim Roberts is one of radio’s most famous decorated programmers—National Country Radio Hall of Fame inductee, multi-time CMA/ACM/Marconi winner, and Radio Ink’s #1 Country Programmer for multiple years. He leads Audacy’s 23-station Country Network while overseeing Detroit’s WYCD & WOMC.

In this episode, Tim shares how he’s kept Detroit radio fresh and profitable through changing eras—by championing creativity, coaching through trust, and aligning every idea with brand value and advertiser ROI. He explains why fun beats funny, how to empower talent without smothering originality, and how today’s PDs must think like CEOs of their own brands.

One Minute Martinizing - Future You (read here)

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visit: www.throwbacknation.com