<description>&lt;p&gt;We welcome back &lt;a href="https://www.radiohalloffame.com/fred-jacobs" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;&lt;em&gt;Fred Jacobs&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;, the media visionary and founder of &lt;a href="https://jacobsmedia.com/" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;&lt;em&gt;Jacobs Media Strategies&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;, known for creating the &lt;strong&gt;Classic Rock &lt;/strong&gt;format in the 80s. &lt;/p&gt;&lt;p&gt;This time, Fred emphasizes the importance of innovation in the radio industry. He expresses optimism about radio's future and ways you can succeed, but he also highlights the need for creative formats and reaching diverse audiences. &lt;/p&gt;&lt;p&gt;We also dig into podcasting, where Fred expresses a somewhat bearish outlook on stand-alone podcasts due to saturation and challenges in audience discovery and monetization, but also shares ways in which established radio brands can still use podcasts to advantage.&lt;/p&gt;&lt;p&gt;As always, Fred provides key insights into what we can learn from radio’s past, present, and thoughts on our future, touching on topics like podcasting, AI, and marketing strategies.&lt;/p&gt;&lt;p&gt;&lt;a href="https://ommartinizing.blogspot.com/2023/11/learning.html" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;&lt;em&gt;One-Minute Martinizing&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Please help us thank these supporters who help keep &lt;strong&gt;&lt;em&gt;BRANDWIDTH ON DEMAND&lt;/em&gt;&lt;/strong&gt; free!&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://www.musicmaster.com" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;Musicmaster&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;&amp;nbsp; &lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://bit.ly/KipperSwag" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;Radio Swag Shop&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;&amp;nbsp; &lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.morningshowbootcamp.com" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;Morning Show Boot Camp&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="https://bit.ly/BWODcap" rel="noopener noreferrer" target="_blank"&gt;Return to &lt;strong&gt;&lt;em&gt;Brandwidth on Demand&lt;/em&gt;&lt;/strong&gt; episodes&lt;/a&gt;&lt;/p&gt;&lt;p&gt;YES! Send me the &lt;a href="https://brandwidthondemand.com/bwod-newsletter-welcome-12-22/" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;free SHOW NOTES preview email&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;</description>

Brandwidth On Demand

David Martin & Kipper McGee

Fred Jacobs: Secrets to Shape Your Future in Radio and Podcasting -

NOV 27, 202320 MIN
Brandwidth On Demand

Fred Jacobs: Secrets to Shape Your Future in Radio and Podcasting -

NOV 27, 202320 MIN

Description

We welcome back Fred Jacobs, the media visionary and founder of Jacobs Media Strategies, known for creating the Classic Rock format in the 80s.

This time, Fred emphasizes the importance of innovation in the radio industry. He expresses optimism about radio's future and ways you can succeed, but he also highlights the need for creative formats and reaching diverse audiences.

We also dig into podcasting, where Fred expresses a somewhat bearish outlook on stand-alone podcasts due to saturation and challenges in audience discovery and monetization, but also shares ways in which established radio brands can still use podcasts to advantage.

As always, Fred provides key insights into what we can learn from radio’s past, present, and thoughts on our future, touching on topics like podcasting, AI, and marketing strategies.

One-Minute Martinizing

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Return to Brandwidth on Demand episodes

YES! Send me the free SHOW NOTES preview email