<description>&lt;h2&gt;📝 &lt;strong&gt;Show Notes &lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;&lt;strong&gt;Guest:&lt;/strong&gt; &lt;a href="https://www.markramseymedia.com/about" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;Mark Ramsey&lt;/strong&gt;&lt;/a&gt; — Audio strategist, researcher, and creator of Wondery’s &lt;a href="https://wondery.com/shows/inside-psycho/" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;&lt;em&gt;Inside Psycho&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;, &lt;a href="https://wondery.com/shows/inside-jaws/" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;&lt;em&gt;Inside Jaws&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;, and &lt;a href="https://wondery.com/shows/inside-the-exorcist/" rel="noopener noreferrer" target="_blank"&gt;&lt;em&gt;I&lt;/em&gt;&lt;strong&gt;&lt;em&gt;nside The Exorcist&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt; series.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Hosts:&lt;/strong&gt; Kipper McGee &amp;amp; Dave Martin&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Key Topics &amp;amp; Takeaways:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;From radio research to storytelling:&lt;/strong&gt; Ramsey saw early that audio could be cinematic—destination content, not filler.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Discover the 3 Checkmarks Framework:&lt;/strong&gt; Every successful project needs it. Few actually use it. &lt;/li&gt;&lt;li&gt;&lt;strong&gt;Shift in the industry:&lt;/strong&gt; &lt;em&gt;“Great distribution now creates content — not the other way around.”&lt;/em&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Why ‘Blue Ocean’ ideas matter:&lt;/strong&gt; Find the unexplored frontier others ignore&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Listener involvement 2.0:&lt;/strong&gt; Modern shows should borrow structure and prep from classics like &lt;em&gt;Car Talk&lt;/em&gt;—authentic ≠ unplanned.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Branded content done right:&lt;/strong&gt; Partnerships with sponsors or underwriters can add halo and trust, not clutter.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Final thought:&lt;/strong&gt; Radio stations should “do what you do well—for people who don’t do that well—and partner with those who do what you don’t.”&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Mentioned Projects:&lt;/strong&gt; Wondery, Inside Series, Hope Media Group’s &lt;a href="https://scroogepodcast.com/" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;&lt;em&gt;Scrooge: The Podcast Christmas Carol&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;em&gt;.&lt;/em&gt;&lt;/p&gt;&lt;h2&gt;&lt;a href="https://us12.campaign-archive.com/?e=[UNIQID]&amp;amp;u=a63879a3877182d7c7579bdd5&amp;amp;id=3aa10366d1" rel="noopener noreferrer" target="_blank"&gt;&lt;em&gt;ONE MINUTE MARTINIZING: "Reverse&lt;/em&gt;&lt;/a&gt;"&lt;/h2&gt;&lt;p&gt;&lt;strong&gt;&lt;em&gt;Please help us thank these underwriting supporters:&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://musicmaster.com/" rel="noopener noreferrer" target="_blank"&gt;musicmaster.com&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://radiocontentpro.com/" rel="noopener noreferrer" target="_blank"&gt;radiocontentpro.com&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;Return to previous&lt;strong&gt; &lt;/strong&gt;&lt;a href="https://bit.ly/BWODcap" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;&lt;em&gt;BRAND&lt;/em&gt;width on Demand&lt;/strong&gt;&lt;/a&gt; episodes&lt;/p&gt;&lt;p&gt;Links referenced in this episode:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://brandwithondemand.com" rel="noopener noreferrer" target="_blank"&gt;brandwithondemand.com&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://musicmaster.com" rel="noopener noreferrer" target="_blank"&gt;musicmaster.com&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://radiocontentpro.com" rel="noopener noreferrer" target="_blank"&gt;radiocontentpro.com&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://wondery.com" rel="noopener noreferrer" target="_blank"&gt;wondery.com&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;Mentioned in this episode:&lt;/p&gt;&lt;p&gt;&lt;strong&gt;visit: www.throwbacknation.com&lt;/strong&gt;&lt;/p&gt;</description>

Brandwidth On Demand

David Martin & Kipper McGee

đŸ‘‰đŸ»đŸŽ§ Mark Ramsey’s 3 Checkmarks For Sticky Audio

OCT 13, 202529 MIN
Brandwidth On Demand

đŸ‘‰đŸ»đŸŽ§ Mark Ramsey’s 3 Checkmarks For Sticky Audio

OCT 13, 202529 MIN

Description

📝 Show Notes

Guest: Mark Ramsey — Audio strategist, researcher, and creator of Wondery’s Inside Psycho, Inside Jaws, and Inside The Exorcist series.

Hosts: Kipper McGee & Dave Martin

Key Topics & Takeaways:

  • From radio research to storytelling: Ramsey saw early that audio could be cinematic—destination content, not filler.
  • Discover the 3 Checkmarks Framework: Every successful project needs it. Few actually use it.
  • Shift in the industry: “Great distribution now creates content — not the other way around.”
  • Why ‘Blue Ocean’ ideas matter: Find the unexplored frontier others ignore
  • Listener involvement 2.0: Modern shows should borrow structure and prep from classics like Car Talk—authentic ≠ unplanned.
  • Branded content done right: Partnerships with sponsors or underwriters can add halo and trust, not clutter.
  • Final thought: Radio stations should “do what you do well—for people who don’t do that well—and partner with those who do what you don’t.”

Mentioned Projects: Wondery, Inside Series, Hope Media Group’s Scrooge: The Podcast Christmas Carol.

ONE MINUTE MARTINIZING: "Reverse"

Please help us thank these underwriting supporters:


Return to previous BRANDwidth on Demand episodes

Links referenced in this episode:


Mentioned in this episode:

visit: www.throwbacknation.com