<description>&lt;p&gt;&lt;strong id= "docs-internal-guid-c1912a3d-7fff-ba85-b1f4-9b9f72eb6e58"&gt;As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it’s her job to convince them not to.&lt;/strong&gt;&lt;/p&gt;</description>

AdExchanger

AdExchanger Talks

Back To Marketing Basics, With Back Market’s New CMO

OCT 22, 202451 MIN
AdExchanger

Back To Marketing Basics, With Back Market’s New CMO

OCT 22, 202451 MIN

Description

As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it’s her job to convince them not to.