<description>&lt;p class="MsoNormal"&gt;What is incrementality testing? “I’ve been doing more interviews with journalists lately and realize I need a better answer to this question,” says Haus Head of Strategy Olivia Kory.&lt;/p&gt;</description>

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AdExchanger Talks

For Incrementality Testing, It’s One Step At A Time

DEC 17, 202440 MIN
AdExchanger

For Incrementality Testing, It’s One Step At A Time

DEC 17, 202440 MIN

Description

What is incrementality testing? “I’ve been doing more interviews with journalists lately and realize I need a better answer to this question,” says Haus Head of Strategy Olivia Kory.