<description>&lt;p&gt;&lt;span lang="EN" style= "font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; mso-ansi-language: EN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;" xml:lang="EN"&gt;Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.&lt;/span&gt;&lt;/p&gt;</description>

AdExchanger

AdExchanger Talks

From Avoiding Bad Ads To Demanding ROI

FEB 24, 202639 MIN
AdExchanger

From Avoiding Bad Ads To Demanding ROI

FEB 24, 202639 MIN

Description

Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.