<description>&lt;p&gt;&lt;span style= "font-size: 12.0pt; line-height: 115%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"&gt; How does Spotify translate quirky "Wrapped" labels, like "divorced dad hipster," into ad audiences? And is AI-generated content safe for brands? Spotify's Global Head of Ad Product Katie English weighs in.&lt;/span&gt;&lt;/p&gt;</description>

AdExchanger

AdExchanger Talks

How 'Wrapped' Insights Become Audience Segments

MAY 26, 202650 MIN
AdExchanger

How 'Wrapped' Insights Become Audience Segments

MAY 26, 202650 MIN

Description

How does Spotify translate quirky "Wrapped" labels, like "divorced dad hipster," into ad audiences? And is AI-generated content safe for brands? Spotify's Global Head of Ad Product Katie English weighs in.