<description>&lt;p&gt;&lt;span lang="EN" style= "font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; mso-ansi-language: EN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;" xml:lang="EN"&gt;The future of measurement is automated, but can marketers trust the black box? Kantar Chief Product Officer Ty Ahmad‑Taylor shares his take. &lt;strong&gt;Plus&lt;/strong&gt;: Performance meets brand and measurement "at the speed of culture."&lt;/span&gt;&lt;/p&gt;</description>

AdExchanger

AdExchanger Talks

In Platforms We Trust?

FEB 10, 202648 MIN
AdExchanger

In Platforms We Trust?

FEB 10, 202648 MIN

Description

The future of measurement is automated, but can marketers trust the black box? Kantar Chief Product Officer Ty Ahmad‑Taylor shares his take. Plus: Performance meets brand and measurement "at the speed of culture."