<description>&lt;p&gt;Up If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.&lt;/p&gt;</description>

AdExchanger

AdExchanger Talks

Influencer Marketing Grows

MAY 19, 202650 MIN
AdExchanger

Influencer Marketing Grows

MAY 19, 202650 MIN

Description

Up If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.