<description>&lt;p&gt;&lt;span lang="EN" style= "font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; mso-ansi-language: EN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;" xml:lang="EN"&gt;Personalization and customization are great, but when marketers go overboard with targeting, they don’t cast a wide enough net to attract new customers and foster growth, says JP Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition.&lt;/span&gt;&lt;/p&gt;</description>

AdExchanger

AdExchanger Talks

Insight Is A Man’s Best Friend, With Mars Pet Nutrition

DEC 3, 202451 MIN
AdExchanger

Insight Is A Man’s Best Friend, With Mars Pet Nutrition

DEC 3, 202451 MIN

Description

Personalization and customization are great, but when marketers go overboard with targeting, they don’t cast a wide enough net to attract new customers and foster growth, says JP Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition.