<description>&lt;p&gt;You can't buy your way to the top of a large-language model. At least not yet. But there are things that brands can do to influence how – and if – they get mentioned, says Tracy Morrissey, SVP of media and performance at full-service agency Innocean USA.&lt;/p&gt;</description>

AdExchanger

AdExchanger Talks

Making Your Brand Matter To The Models

NOV 25, 202556 MIN
AdExchanger

Making Your Brand Matter To The Models

NOV 25, 202556 MIN

Description

You can't buy your way to the top of a large-language model. At least not yet. But there are things that brands can do to influence how – and if – they get mentioned, says Tracy Morrissey, SVP of media and performance at full-service agency Innocean USA.