<description>&lt;p&gt;&lt;span lang="EN" style= "font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; mso-ansi-language: EN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;" xml:lang="EN"&gt;Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he's betting big on agents, outcomes and letting machines handle the messy parts of media buying.&lt;/span&gt;&lt;/p&gt;</description>

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AdExchanger Talks

Perion Is So Over The AI Hype Cycle

MAR 17, 202652 MIN
AdExchanger

Perion Is So Over The AI Hype Cycle

MAR 17, 202652 MIN

Description

Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he's betting big on agents, outcomes and letting machines handle the messy parts of media buying.