<description>&lt;p&gt;&lt;span lang="EN" style= "font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; mso-ansi-language: EN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;" xml:lang="EN"&gt;Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its &lt;a href= "https://www.adexchanger.com/platforms/pinterest-wants-to-be-a-performance-channel/"&gt; &lt;span style="color: #1155cc;"&gt;investments in lower-funnel advertising products&lt;/span&gt;&lt;/a&gt;, says Pinterest CRO Bill Watkins.&lt;/span&gt;&lt;/p&gt;</description>

AdExchanger

AdExchanger Talks

Pitching Performance, With Pinterest’s CRO

OCT 15, 202445 MIN
AdExchanger

Pitching Performance, With Pinterest’s CRO

OCT 15, 202445 MIN

Description

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins.