<description>&lt;div class="p-workspace__primary_view_body"&gt; &lt;div class= "p-message_pane p-message_pane--classic-nav p-message_pane--scrollbar-float-adjustment p-message_pane--with-bookmarks-bar p-message_pane--with-bookmarks-bar-open" data-qa="message_pane"&gt; &lt;div&gt; &lt;div role="presentation"&gt; &lt;div class= "c-virtual_list c-virtual_list--scrollbar c-message_list c-message_list--floating c-scrollbar c-scrollbar--fade" role="presentation"&gt; &lt;div class="c-scrollbar__hider" role="presentation" data-qa= "slack_kit_scrollbar"&gt; &lt;div class="c-scrollbar__child" role="presentation"&gt; &lt;div class="c-virtual_list__scroll_container" role="list" data-qa= "slack_kit_list" aria-label= "Anthony Vargas (direct message, away)"&gt; &lt;div id="1714513956.445359" class="c-virtual_list__item" tabindex= "0" role="listitem" aria-setsize="-1" data-qa="virtual-list-item" data-item-key="1714513956.445359"&gt; &lt;div class= "c-message_kit__background p-message_pane_message__message c-message_kit__message p-message_pane_message__message--last" role="presentation" data-qa="message_container" data-qa-unprocessed="false" data-qa-placeholder="false"&gt; &lt;div class="c-message_kit__hover" role="document" aria-roledescription="message" data-qa-hover="true"&gt; &lt;div class= "c-message_kit__actions c-message_kit__actions--default"&gt; &lt;div class= "p-message_pane_message__message_label c-message_kit__labels c-message_kit__labels--light"&gt; &lt;div class="c-message_kit__gutter"&gt; &lt;div class="c-message_kit__gutter__right" role="presentation" data-qa="message_content"&gt; &lt;div class= "c-message_kit__blocks c-message_kit__blocks--rich_text"&gt; &lt;div class= "c-message__message_blocks c-message__message_blocks--rich_text" data-qa="message-text"&gt; &lt;div class="p-block_kit_renderer" data-qa="block-kit-renderer"&gt; &lt;div class= "p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first"&gt; &lt;div class="p-rich_text_block" dir="auto"&gt; &lt;div class="p-rich_text_section"&gt;Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.&lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;div class="c-scrollbar__track" role="presentation"&gt; &lt;div class="c-scrollbar__bar" tabindex="-1" role="presentation"&gt;  &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;div class="resize-triggers"&gt; &lt;div class="expand-trigger"&gt; &lt;div&gt; &lt;/div&gt; &lt;/div&gt; &lt;div class="contract-trigger"&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;div class= "workspace__primary_view_footer p-workspace__primary_view_footer--float"&gt; &lt;div class="p-message_pane_input" data-qa= "message_input_container"&gt; &lt;div class="p-message_pane_input_inner"&gt; &lt;div class="p-message_pane_input_inner_top"&gt; &lt;/div&gt; &lt;div class="p-message_pane_input_inner_main"&gt; &lt;div class="p-workspace__input p-message_input_unstyled" role= "group" aria-label="composer"&gt; &lt;div class= "p-message_input__input_container_unstyled c-wysiwyg_container c-wysiwyg_container--theme_light c-wysiwyg_container--with_footer c-wysiwyg_container--theme_light_bordered c-basic_container c-basic_container--size_medium"&gt; &lt;div class="c-basic_container__body"&gt; &lt;div class="c-wysiwyg_container__formatting" role="toolbar" aria-orientation="horizontal" aria-label="Formatting" data-qa= "wysiwyg-container_formatting-enabled"&gt; &lt;div class="p-texty_sticky_formatting_bar"&gt; &lt;div&gt; &lt;div class= "p-composer__body p-composer__body--visible p-composer__body--unstyled"&gt;  &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt;</description>

AdExchanger

AdExchanger Talks

Roblox Breaks Into Programmatic

MAY 1, 202450 MIN
AdExchanger

Roblox Breaks Into Programmatic

MAY 1, 202450 MIN

Description

Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.