<description>&lt;p class="MsoNormal"&gt;&lt;span lang="EN" xml:lang="EN"&gt;You don't usually hear someone talk about peptide serums, &lt;a href= "https://www.adexchanger.com/adexchanger-talks/calculating-cac-with-an-eye-on-retention/"&gt; &lt;span style="color: #1155cc;"&gt;CAC&lt;/span&gt;&lt;/a&gt; and customer lifetime value in the same breath. But that's a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow.&lt;/span&gt;&lt;/p&gt;</description>

AdExchanger

AdExchanger Talks

The Gwyneth Effect, Measured

JUN 10, 202646 MIN
AdExchanger

The Gwyneth Effect, Measured

JUN 10, 202646 MIN

Description

You don't usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that's a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow.