<description>&lt;p&gt;Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen's VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn't just a measurement failure; it's a missed growth opportunity for brands.&lt;/p&gt;</description>

AdExchanger

AdExchanger Talks

What Marketers Miss When Their Data Isn't Inclusive

MAR 3, 202646 MIN
AdExchanger

What Marketers Miss When Their Data Isn't Inclusive

MAR 3, 202646 MIN

Description

Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen's VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn't just a measurement failure; it's a missed growth opportunity for brands.