<description>&lt;p&gt;&lt;span lang="EN" style= "font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;" xml:lang="EN"&gt;Scripps CRO Brian Norris explains why the broadcaster is leaning into women's and local sports – and how that shift is reshaping the media plan.&lt;/span&gt;&lt;/p&gt;</description>

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AdExchanger Talks

Why Scripps Is All In On Women's Sports

MAR 31, 202652 MIN
AdExchanger

Why Scripps Is All In On Women's Sports

MAR 31, 202652 MIN

Description

Scripps CRO Brian Norris explains why the broadcaster is leaning into women's and local sports – and how that shift is reshaping the media plan.