Choose Hard

In this conversation, Cody McBroom interviews Yuri Elkaim, a health and business coach, who shares his journey from becoming a professional soccer player to a being a full-time entrepreneur in the health and nutrition space. Yuri discusses the pivotal moments in his life, including his battle with alopecia and how it led him to discover the importance of nutrition and health. He emphasizes the need for trust in the coaching industry and the evolution of business practices in the coaching space. The conversation also touches on mindset, the significance of personal experiences, and the changing landscape of coaching and health entrepreneurship. In this conversation, Yuri Elkaim discusses the changing landscape of coaching, emphasizing the importance of accountability and community in a saturated market. He highlights the need for authenticity in content creation, noting that meaningful engagement often trumps vanity metrics. The discussion also delves into the critical role of trust in business, presenting a formula for building trust that includes goodwill, time, proximity, and reducing uncertainty. Yuri concludes by encouraging listeners to focus on creating value and making hard choices for personal and professional growth.

Where to find Yuri:

In this episode, we have Cody McBroom (host) and Brandon Clarke (producer/videographer) on together for a Q&A Podcast! Being that Brandon is a Tailored Coaching Method Client, who is down 100lbs and still climbing towards his ultimate goal weight, he takes the mic and brings a handful of training and nutrition questions that have been on his mind! Each question is relatable to our listener and client demographic, and stirs up a mixture of great conversations.

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QUESTIONS:

- Does the typical person over-complicate dieting?

- What is "Macro-fasting" and is a worthwhile approach for fat loss?

- Is there any possible way to spot-reduce body fat?

- How does one find more joy in the process instead of only focusing on the outcome?

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