<p>What happens when three friends in a group text decide to turn a shared passion for fatherhood into a business? You get <strong>Dad Gang</strong>, a brand that started with just $250 and has since sold over $30 million in hats. In this episode, I’m joined by co-founders Bart and EJ to pull back the curtain on one of the most inspiring entrepreneurship stories I’ve heard in years.</p><p>We dive deep into the &quot;origin story&quot; of Dad Gang—from selling out their first 100 hats in 36 hours to building a community of over 14,000 dads who support each other through the &quot;forever marathon&quot; of parenting. Bart and EJ open up about the hard transitions they made, including the moment EJ realized his daughter needed his <em>presence</em> more than his <em>paycheck</em>, leading him to resign from a 15-year career with no backup plan.</p><p><strong>In this episode, we discuss:</strong></p><p><strong>- The Power of the Niche:</strong> Why they ditched &quot;corny&quot; dad gear to create a streetwear-inspired brand for the modern father.</p><p><strong>- Operational Excellence vs. Marketing Magic:</strong> How staying in their &quot;lanes&quot; allowed them to scale to a million hats sold without the typical friction of a partnership.</p><p>- <strong>Fatherhood as Training:</strong> Using the challenges of parenting as a catalyst for personal growth and spiritual discipline.</p><p>- <strong>The &quot;If You Know, You Know&quot; Philosophy:</strong> The meaning behind their iconic side-hit and why community is the real product, not the apparel.</p><p>- <strong>The Lean Startup Model:</strong> Why they prioritize efficiency and profit over head-count and ego.</p><p>Whether you&#39;re an entrepreneur looking for the blueprint to scale or a dad trying to be the best role model for your kids, this conversation is a masterclass in choosing the hard path to build a life of alignment.</p><p><strong>Connect with Dad Gang:</strong></p><ul><li><p><strong>Website:</strong><a href="https://dadgang.com"> <u>dadgang.com</u></a></p></li><li><p><strong>Instagram:</strong><a href="https://www.instagram.com/dadgang.co/"><u> @dadgang.co</u></a></p></li><li><p><strong>Facebook Group:</strong> <a href="https://www.facebook.com/groups/dadgangvip/"><u>Dad Gang VIP</u></a> (14,000+ members)</p></li></ul><p><br></p><p><br></p><p><strong>GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: </strong><a href="https://choose-hard.shop/"><strong>https://choose-hard.shop/</strong></a><strong> </strong></p><p>📌 <strong>Follow Choose Hard on instagram </strong><a href="http://www.instagram.com/choosehardpodcast"><strong>@choosehardpodcast</strong></a><strong> and grab Choose Hard Merch at </strong><a href="http://www.choose-hard.com"><u>www.choose-hard.com</u></a></p><p><br></p><p><strong>❓ASK YOUR QUESTION FOR THE NEXT Q&amp;A EPISODE:</strong></p><p><strong>⇨ </strong><a href="http://question.choosehardpodcast.com"><u>question.choosehardpodcast.com</u></a></p><p><strong>ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:</strong></p><p><strong>⇨ </strong><a href="http://www.fatlosstransformation.com"><u>www.fatlosstransformation.com</u></a><strong> </strong>{1-On-1 Coaching}</p><p><strong>⇨ </strong><a href="https://www.tailored-coaching.com/mentorship-coaching"><u>https://www.tailored-coaching.com/mentorship-coaching</u></a> {Mentorship w/ Cody}</p><p><strong>📲 DOWNLOAD MY APP &amp; START A TRAINING PLAN, FOR FREE:</strong></p><p><strong>⇨ </strong><a href="http://www.thetailoredtrainer.com"><u>www.thetailoredtrainer.com</u></a></p><p><strong>🛒 PURCHASE YOUR CHOOSE HARD HAT &amp; JOURNAL:</strong></p><p><strong>⇨</strong><a href="https://www.tailoredcoachingmethod.shop/collections/all"><u>https://www.tailoredcoachingmethod.shop/collections/all</u></a> </p><p><strong>💊 JOCKOFUEL SUPPLEMENTS </strong><em>(Code CHOOSEHARD for 20% Off)</em><strong>:</strong></p><p><a href="https://jockofuel.com/discount/CHOOSEHARD"><strong>https://jockofuel.com/discount/CHOOSEHARD</strong></a></p><p><strong>🎙️CLIENT CASE STUDIES &amp; TRANSFORMATION STORIES</strong>:</p><p><strong>- SPOTIFY</strong>:<a href="https://bit.ly/tlrd-transformations-spotify"> <u>⁠https://bit.ly/tlrd-transformations-spotify⁠</u></a> </p><p><strong>- APPLE PODCASTS</strong>:<a href="https://apple.co/3GPlDxG"><u>⁠https://apple.co/3GPlDxG⁠</u></a> </p><p><br></p><p><strong>GET MORE FREE CONTENT AT THE LINKS BELOW:</strong></p><p><strong>📖 FREE</strong> <strong>ARTICLES</strong>:<a href="https://tailoredcoachingmethod.com"> <u>⁠https://tailoredcoachingmethod.com/blog⁠</u></a> </p><p><strong>💾 FREE</strong> <strong>GUIDES</strong>:<a href="https://tailoredcoachingmethod.com"> <u>⁠https://tailoredcoachingmethod.com/guides⁠</u></a></p><p><strong>IG</strong> -<a href="https://www.instagram.com/codymcbroom"><u>⁠https://www.instagram.com/codymcbroom⁠</u></a></p><p><strong>YOUTUBE </strong>-<a href="https://www.youtube.com/TailoredCoachingMethod"><u>⁠ ⁠</u></a><a href="https://www.youtube.com/codymcbroom1"><u>⁠https://www.youtube.com/codymcbroom1⁠</u></a></p><p><strong>INQUIRIES</strong> – ⁠<a href="mailto:[email protected]"><u>[email protected]</u></a> </p>