<p>In this episode of <em>The Choose Hard Podcast</em>, Cody McBroom sits down with <strong>Andrew Coates (</strong><a href="https://www.instagram.com/andrewcoatesfitness/"><strong>@andrewcoatesfitness</strong></a><strong>)</strong> to tackle one of the most controversial debates in the fitness and health world: the clash between <strong>evidence-based science</strong> and <strong>ideologically driven messaging</strong>.</p><p>Cody and Andrew dive deep into the rise of “health at any size,” the growing divide between research and rhetoric, and why the fitness industry has become afraid to speak uncomfortable truths about <strong>body fat, metabolic health, and long-term outcomes</strong>. Together, they challenge misinformation, discuss why nuance gets lost online, and explain why credible voices must push back against misleading narratives.</p><p>You’ll learn:</p><p>- Why ideology is replacing evidence in parts of the fitness industry</p><p>- The truth about adiposity and metabolic disease risk</p><p>- Why many coaches stay silent out of fear</p><p>- The difference between empowering body positivity and denying biology</p><p>- Why “comforting lies” often outperform factual information</p><p>- How the industry can move toward more honest, science-led conversations<br></p><p>This episode is for anyone who wants clarity, honesty, and real evidence in a world full of noise. If you’re tired of misinformation — on either side of the spectrum — this conversation will sharpen your perspective and elevate your understanding of health.</p><p><strong>This is the kind of truth the industry needs — even if it’s not the truth everyone wants to hear.</strong></p><p>You can find Andrew on Instagram and listen to his podcast, at the links below: </p><p>- <a href="https://www.instagram.com/andrewcoatesfitness/"><u>https://www.instagram.com/andrewcoatesfitness/</u></a> </p><p>- <a href="https://apple.co/4pq5P8S"><u>https://apple.co/4pq5P8S</u></a> </p><p>- <a href="https://sptfy.com/QcXf"><u>https://sptfy.com/QcXf</u></a> </p><p>📌 <strong>Follow Choose Hard on instagram </strong><a href="http://www.instagram.com/choosehardpodcast"><strong>@choosehardpodcast</strong></a><strong> and grab Choose Hard Merch at </strong><a href="http://www.choose-hard.com"><u>www.choose-hard.com</u></a></p><p><br></p><p><strong>❓ASK YOUR QUESTION FOR THE NEXT Q&amp;A EPISODE:</strong></p><p><strong>⇨ </strong><a href="http://question.choosehardpodcast.com"><u>question.choosehardpodcast.com</u></a></p><p><strong>ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:</strong></p><p><strong>⇨ </strong><a href="http://www.fatlosstransformation.com"><u>www.fatlosstransformation.com</u></a><strong> </strong>{1-On-1 Coaching}</p><p><strong>⇨ </strong><a href="https://www.tailored-coaching.com/mentorship-coaching"><u>https://www.tailored-coaching.com/mentorship-coaching</u></a> {Mentorship w/ Cody}</p><p><strong>📲 DOWNLOAD MY APP &amp; START A TRAINING PLAN, FOR FREE:</strong></p><p><strong>⇨ </strong><a href="http://www.thetailoredtrainer.com"><u>www.thetailoredtrainer.com</u></a></p><p><strong>🛒 PURCHASE YOUR CHOOSE HARD HAT &amp; JOURNAL:</strong></p><p><strong>⇨</strong><a href="https://www.tailoredcoachingmethod.shop/collections/all"><u>https://www.tailoredcoachingmethod.shop/collections/all</u></a> </p><p><strong>💊 JOCKOFUEL SUPPLEMENTS </strong><em>(Code CHOOSEHARD for 20% Off)</em><strong>:</strong></p><p><a href="https://jockofuel.com/discount/CHOOSEHARD"><strong>https://jockofuel.com/discount/CHOOSEHARD</strong></a></p><p><strong>🎙️CLIENT CASE STUDIES &amp; TRANSFORMATION STORIES</strong>:</p><p><strong>- SPOTIFY</strong>:<a href="https://bit.ly/tlrd-transformations-spotify"> <u>⁠https://bit.ly/tlrd-transformations-spotify⁠</u></a> </p><p><strong>- APPLE PODCASTS</strong>:<a href="https://apple.co/3GPlDxG"><u>⁠https://apple.co/3GPlDxG⁠</u></a> </p><p><br></p><p><strong>GET MORE FREE CONTENT AT THE LINKS BELOW:</strong></p><p><strong>📖 FREE</strong> <strong>ARTICLES</strong>:<a href="https://tailoredcoachingmethod.com"> <u>⁠https://tailoredcoachingmethod.com/blog⁠</u></a> </p><p><strong>💾 FREE</strong> <strong>GUIDES</strong>:<a href="https://tailoredcoachingmethod.com"> <u>⁠https://tailoredcoachingmethod.com/guides⁠</u></a></p><p><strong>IG</strong> -<a href="https://www.instagram.com/codymcbroom"><u>⁠https://www.instagram.com/codymcbroom⁠</u></a></p><p><strong>YOUTUBE </strong>-<a href="https://www.youtube.com/TailoredCoachingMethod"><u>⁠ ⁠</u></a><a href="https://www.youtube.com/codymcbroom1"><u>⁠https://www.youtube.com/codymcbroom1⁠</u></a></p><p><strong>INQUIRIES</strong> – ⁠<a href="mailto:info@tailoredcoachingmethod.com"><u>info@tailoredcoachingmethod.com</u></a> </p><p><br></p>

Choose Hard with Cody McBroom

Cody McBroom

#85 - Andrew Coates: Why the Fitness Industry is Divided⏤and Trusting Science, Not Feelings

NOV 25, 202572 MIN
Choose Hard with Cody McBroom

#85 - Andrew Coates: Why the Fitness Industry is Divided⏤and Trusting Science, Not Feelings

NOV 25, 202572 MIN

Description

<p>In this episode of <em>The Choose Hard Podcast</em>, Cody McBroom sits down with <strong>Andrew Coates (</strong><a href="https://www.instagram.com/andrewcoatesfitness/"><strong>@andrewcoatesfitness</strong></a><strong>)</strong> to tackle one of the most controversial debates in the fitness and health world: the clash between <strong>evidence-based science</strong> and <strong>ideologically driven messaging</strong>.</p><p>Cody and Andrew dive deep into the rise of “health at any size,” the growing divide between research and rhetoric, and why the fitness industry has become afraid to speak uncomfortable truths about <strong>body fat, metabolic health, and long-term outcomes</strong>. Together, they challenge misinformation, discuss why nuance gets lost online, and explain why credible voices must push back against misleading narratives.</p><p>You’ll learn:</p><p>- Why ideology is replacing evidence in parts of the fitness industry</p><p>- The truth about adiposity and metabolic disease risk</p><p>- Why many coaches stay silent out of fear</p><p>- The difference between empowering body positivity and denying biology</p><p>- Why “comforting lies” often outperform factual information</p><p>- How the industry can move toward more honest, science-led conversations<br></p><p>This episode is for anyone who wants clarity, honesty, and real evidence in a world full of noise. If you’re tired of misinformation — on either side of the spectrum — this conversation will sharpen your perspective and elevate your understanding of health.</p><p><strong>This is the kind of truth the industry needs — even if it’s not the truth everyone wants to hear.</strong></p><p>You can find Andrew on Instagram and listen to his podcast, at the links below: </p><p>- <a href="https://www.instagram.com/andrewcoatesfitness/"><u>https://www.instagram.com/andrewcoatesfitness/</u></a> </p><p>- <a href="https://apple.co/4pq5P8S"><u>https://apple.co/4pq5P8S</u></a> </p><p>- <a href="https://sptfy.com/QcXf"><u>https://sptfy.com/QcXf</u></a> </p><p>📌 <strong>Follow Choose Hard on instagram </strong><a href="http://www.instagram.com/choosehardpodcast"><strong>@choosehardpodcast</strong></a><strong> and grab Choose Hard Merch at </strong><a href="http://www.choose-hard.com"><u>www.choose-hard.com</u></a></p><p><br></p><p><strong>❓ASK YOUR QUESTION FOR THE NEXT Q&amp;A EPISODE:</strong></p><p><strong>⇨ </strong><a href="http://question.choosehardpodcast.com"><u>question.choosehardpodcast.com</u></a></p><p><strong>ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:</strong></p><p><strong>⇨ </strong><a href="http://www.fatlosstransformation.com"><u>www.fatlosstransformation.com</u></a><strong> </strong>{1-On-1 Coaching}</p><p><strong>⇨ </strong><a href="https://www.tailored-coaching.com/mentorship-coaching"><u>https://www.tailored-coaching.com/mentorship-coaching</u></a> {Mentorship w/ Cody}</p><p><strong>📲 DOWNLOAD MY APP &amp; START A TRAINING PLAN, FOR FREE:</strong></p><p><strong>⇨ </strong><a href="http://www.thetailoredtrainer.com"><u>www.thetailoredtrainer.com</u></a></p><p><strong>🛒 PURCHASE YOUR CHOOSE HARD HAT &amp; JOURNAL:</strong></p><p><strong>⇨</strong><a href="https://www.tailoredcoachingmethod.shop/collections/all"><u>https://www.tailoredcoachingmethod.shop/collections/all</u></a> </p><p><strong>💊 JOCKOFUEL SUPPLEMENTS </strong><em>(Code CHOOSEHARD for 20% Off)</em><strong>:</strong></p><p><a href="https://jockofuel.com/discount/CHOOSEHARD"><strong>https://jockofuel.com/discount/CHOOSEHARD</strong></a></p><p><strong>🎙️CLIENT CASE STUDIES &amp; TRANSFORMATION STORIES</strong>:</p><p><strong>- SPOTIFY</strong>:<a href="https://bit.ly/tlrd-transformations-spotify"> <u>⁠https://bit.ly/tlrd-transformations-spotify⁠</u></a> </p><p><strong>- APPLE PODCASTS</strong>:<a href="https://apple.co/3GPlDxG"><u>⁠https://apple.co/3GPlDxG⁠</u></a> </p><p><br></p><p><strong>GET MORE FREE CONTENT AT THE LINKS BELOW:</strong></p><p><strong>📖 FREE</strong> <strong>ARTICLES</strong>:<a href="https://tailoredcoachingmethod.com"> <u>⁠https://tailoredcoachingmethod.com/blog⁠</u></a> </p><p><strong>💾 FREE</strong> <strong>GUIDES</strong>:<a href="https://tailoredcoachingmethod.com"> <u>⁠https://tailoredcoachingmethod.com/guides⁠</u></a></p><p><strong>IG</strong> -<a href="https://www.instagram.com/codymcbroom"><u>⁠https://www.instagram.com/codymcbroom⁠</u></a></p><p><strong>YOUTUBE </strong>-<a href="https://www.youtube.com/TailoredCoachingMethod"><u>⁠ ⁠</u></a><a href="https://www.youtube.com/codymcbroom1"><u>⁠https://www.youtube.com/codymcbroom1⁠</u></a></p><p><strong>INQUIRIES</strong> – ⁠<a href="mailto:[email protected]"><u>[email protected]</u></a> </p><p><br></p>