<p>#89 - Dr. Sean Pastuch: Why 55 Million Americans Need Better Coaches (Not More Treatments)</p><p><strong>DESCRIPTION:</strong></p><p>In this episode of <strong>Choose Hard</strong>, I sit down with <strong>Dr. Sean Pastuch</strong>, founder of <strong>Active Life RX</strong>, to unpack one of the biggest opportunities—and responsibilities—in the fitness and coaching industry: <strong>chronic musculoskeletal pain</strong>.</p><p>With over <strong>55 million Americans</strong> living in chronic pain, Sean explains why this is no longer just a medical issue—but a <strong>coaching problem</strong>. We dive into how coaches can play a massive role in resolving pain through better <strong>communication</strong>, <strong>movement confidence</strong>, and <strong>client engagement</strong>, rather than overwhelming people with complexity or fear-based narratives.</p><p>We also discuss why <strong>niching should be about problems—not demographics</strong>, how personal development directly impacts coaching success, and why building real <strong>community relationships</strong> is often the missing link in both business growth and client outcomes.</p><p>This conversation is for coaches who want to:</p><p>- Help clients move out of pain without overcomplicating the process- Communicate more effectively and build deeper trust- Identify <strong>valuable problems</strong> that actually matter to people- Grow their business by solving real-world issues- Choose hard by confronting blind spots and committing to personal growth<br></p><p>If you’re a coach, trainer, or practitioner who wants to make a bigger impact—<strong>this episode will challenge how you think about pain, coaching, and your role in the industry</strong>.</p><p><strong>Download Sean’s Free Workbook (Discussed on Podcast) ⬇️</strong></p><p><a href="https://pro.activelifeprofessional.com/seminarworkbookdownload2?el=mcbroom"><u>https://pro.activelifeprofessional.com/seminarworkbookdownload2?el=mcbroom</u></a> </p><p>📌 <strong>Follow Choose Hard on instagram </strong><a href="http://www.instagram.com/choosehardpodcast"><strong>@choosehardpodcast</strong></a><strong> and grab Choose Hard Merch at </strong><a href="http://www.choose-hard.com"><u>www.choose-hard.com</u></a></p><p><br></p><p><strong>❓ASK YOUR QUESTION FOR THE NEXT Q&amp;A EPISODE:</strong></p><p><strong>⇨ </strong><a href="http://question.choosehardpodcast.com"><u>question.choosehardpodcast.com</u></a></p><p><strong>ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:</strong></p><p><strong>⇨ </strong><a href="http://www.fatlosstransformation.com"><u>www.fatlosstransformation.com</u></a><strong> </strong>{1-On-1 Coaching}</p><p><strong>⇨ </strong><a href="https://www.tailored-coaching.com/mentorship-coaching"><u>https://www.tailored-coaching.com/mentorship-coaching</u></a> {Mentorship w/ Cody}</p><p><strong>📲 DOWNLOAD MY APP &amp; START A TRAINING PLAN, FOR FREE:</strong></p><p><strong>⇨ </strong><a href="http://www.thetailoredtrainer.com"><u>www.thetailoredtrainer.com</u></a></p><p><strong>🛒 PURCHASE YOUR CHOOSE HARD HAT &amp; JOURNAL:</strong></p><p><strong>⇨</strong><a href="https://www.tailoredcoachingmethod.shop/collections/all"><u>https://www.tailoredcoachingmethod.shop/collections/all</u></a> </p><p><strong>💊 JOCKOFUEL SUPPLEMENTS </strong><em>(Code CHOOSEHARD for 20% Off)</em><strong>:</strong></p><p><a href="https://jockofuel.com/discount/CHOOSEHARD"><strong>https://jockofuel.com/discount/CHOOSEHARD</strong></a></p><p><strong>🎙️CLIENT CASE STUDIES &amp; TRANSFORMATION STORIES</strong>:</p><p><strong>- SPOTIFY</strong>:<a href="https://bit.ly/tlrd-transformations-spotify"> <u>⁠https://bit.ly/tlrd-transformations-spotify⁠</u></a> </p><p><strong>- APPLE PODCASTS</strong>:<a href="https://apple.co/3GPlDxG"><u>⁠https://apple.co/3GPlDxG⁠</u></a> </p><p><br></p><p><strong>GET MORE FREE CONTENT AT THE LINKS BELOW:</strong></p><p><strong>📖 FREE</strong> <strong>ARTICLES</strong>:<a href="https://tailoredcoachingmethod.com"> <u>⁠https://tailoredcoachingmethod.com/blog⁠</u></a> </p><p><strong>💾 FREE</strong> <strong>GUIDES</strong>:<a href="https://tailoredcoachingmethod.com"> <u>⁠https://tailoredcoachingmethod.com/guides⁠</u></a></p><p><strong>IG</strong> -<a href="https://www.instagram.com/codymcbroom"><u>⁠https://www.instagram.com/codymcbroom⁠</u></a></p><p><strong>YOUTUBE </strong>-<a href="https://www.youtube.com/TailoredCoachingMethod"><u>⁠ ⁠</u></a><a href="https://www.youtube.com/codymcbroom1"><u>⁠https://www.youtube.com/codymcbroom1⁠</u></a></p><p><strong>INQUIRIES</strong> – ⁠<a href="mailto:[email protected]"><u>[email protected]</u></a> </p>