<description>&lt;p&gt;&lt;span class="TextRun SCXW225381042 BCX8" lang="EN-US" xml:lang= "EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed GrammarErrorHighlight SCXW225381042 BCX8"&gt; 64% of consumers&lt;/span&gt; &lt;span class= "NormalTextRun SCXW225381042 BCX8"&gt;say sustainability is a top purchasing factor—even during inflation. But how do you turn that intent into action? Learn how to close the "aspiration-action gap" by proudly promoting your sustainable certifications and showing customers your commitment to responsible practices.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW225381042 BCX8" data-ccp-props= "{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":240,"335559739":240,"335559740":259}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;div class="OutlineElement Ltr SCXW143433925 BCX8"&gt; &lt;p class="Paragraph SCXW143433925 BCX8"&gt;&lt;span style= "font-size: 18pt;"&gt;&lt;strong&gt;&lt;span class= "NormalTextRun SCXW143433925 BCX8" data-ccp-parastyle= "Section header" data-ccp-parastyle-defn= "{"ObjectId":"90dc3229-43f9-5e27-90bf-aa744c6ab0a9|1","ClassId":1073872969,"Properties":[201342446,"0",201342447,"5",201342448,"1",201342449,"0",469777841,"Calder LC",469777842,"",469777843,"Calibri",469777844,"Calder LC",201341986,"0",469769226,"Calder LC,Calibri",268442635,"24",335551500,"3448215",335559739,"60",335559738,"240",335560102,"2",134245418,"true",134245529,"false",469775450,"Section header",201340122,"2",134234082,"true",134233614,"true",469778129,"Sectionheader",335572020,"1",335559740,"240",201341983,"0",469777929,"Section header Char",469778324,"heading 3"]}" data-ccp-parastyle-linked-defn= "{"ObjectId":"eda0807a-dbbd-56db-ba5e-5f4de0b52575|1","ClassId":1073872969,"Properties":[469775450,"Section header Char",201340122,"1",134233614,"true",469778129,"SectionheaderChar",335572020,"1",134231262,"true",469777841,"Calder LC",469777844,"Calder LC",469769226,"Calder LC",335551500,"3448215",268442635,"24",469777929,"Section header",201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777842,"",469777843,"Calibri",201341986,"1"]}"&gt; Resources:&lt;/span&gt;&lt;span class="EOP SCXW143433925 BCX8" data-ccp-props= "{"134245418":true,"134245529":false,"201341983":0,"335559738":240,"335559739":60,"335559740":240}"&gt; &lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW143433925 BCX8"&gt; &lt;ul&gt; &lt;li class="Paragraph SCXW143433925 BCX8"&gt;&lt;a class= "Hyperlink SCXW143433925 BCX8" href= "https://vineyardteam.thinkific.com/courses/sustainable-story" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW143433925 BCX8" data-ccp-charstyle= "Hyperlink"&gt;*** Tell Your Sustainable Story Online Course *** &lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW143433925 BCX8"&gt;&lt;a class= "Hyperlink SCXW143433925 BCX8" href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW143433925 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;span class= "EOP SCXW143433925 BCX8" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW143433925 BCX8"&gt;&lt;a class= "Hyperlink SCXW143433925 BCX8" href= "https://www.likelystorystrategies.com/home" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW143433925 BCX8" data-ccp-charstyle= "Hyperlink"&gt; Likely Story Strategies&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW143433925 BCX8"&gt;&lt;a class= "Hyperlink SCXW143433925 BCX8" href= "https://www.sipcertified.org/mailing-list/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "TextRun Underlined SCXW143433925 BCX8" lang="EN-US" xml:lang= "EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW143433925 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Marketing Tips &lt;/span&gt;&lt;span class= "NormalTextRun SCXW143433925 BCX8" data-ccp-charstyle= "Hyperlink"&gt;eNewsletter&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW143433925 BCX8"&gt;&lt;span class= "NormalTextRun SCXW143433925 BCX8"&gt;Sustainable Story Worksheet&lt;/span&gt; &lt;span class="EOP SCXW143433925 BCX8" data-ccp-props="{}"&gt; &lt;/span&gt; &lt;ul&gt; &lt;li class="Paragraph SCXW143433925 BCX8"&gt;&lt;a class= "Hyperlink SCXW143433925 BCX8" href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW143433925 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Print&lt;/span&gt;&lt;/a&gt; &lt;span class="EOP SCXW143433925 BCX8" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW143433925 BCX8"&gt;&lt;a class= "Hyperlink SCXW143433925 BCX8" href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW143433925 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Electronic&lt;/span&gt;&lt;/a&gt; &lt;span class= "EOP SCXW143433925 BCX8" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW143433925 BCX8"&gt; &lt;p class="Paragraph SCXW143433925 BCX8" role="heading" aria-level= "2"&gt;&lt;span style="font-size: 18pt;"&gt;&lt;strong&gt;&lt;span class= "NormalTextRun SCXW143433925 BCX8" data-ccp-parastyle= "heading 2"&gt;Vineyard Team Programs:&lt;/span&gt;&lt;span class= "EOP SCXW143433925 BCX8" data-ccp-props= "{"134245418":true,"134245529":false,"201341983":0,"335559738":240,"335559739":60,"335559740":240}"&gt; &lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW143433925 BCX8"&gt; &lt;ul&gt; &lt;li class="Paragraph SCXW143433925 BCX8"&gt;&lt;a class= "Hyperlink SCXW143433925 BCX8" href= "https://secure.qgiv.com/for/2025scholarship/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW143433925 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Juan Nevarez Memorial Scholarship - Donate&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW143433925 BCX8"&gt;&lt;a class= "Hyperlink SCXW143433925 BCX8" href= "https://secure.qgiv.com/for/2025scholarship/%22%EF%B7%9FHYPERLINK%20%22https://www.sipcertified.org/get-certified/self-assessment/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW143433925 BCX8" data-ccp-charstyle= "Hyperlink"&gt;SIP Certified – Show your care for the people and planet &lt;/span&gt;&lt;/a&gt; &lt;span class="EOP SCXW143433925 BCX8" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW143433925 BCX8"&gt;&lt;a class= "Hyperlink SCXW143433925 BCX8" href= "https://www.sustainableagexpo.org/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW143433925 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Sustainable Ag Expo – The premiere winegrowing event of the year&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW143433925 BCX8"&gt;&lt;a class= "Hyperlink SCXW143433925 BCX8" href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "TextRun Underlined SCXW143433925 BCX8" lang="EN-US" xml:lang= "EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW143433925 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Vineyard Team – Become a &lt;/span&gt;&lt;span class= "NormalTextRun SCXW143433925 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Member&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class= "NormalTextRun SCXW143433925 BCX8"&gt; &lt;/span&gt;&lt;span class= "EOP SCXW143433925 BCX8" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;/div&gt;</description>

Sustainable Winegrowing

Vineyard Team

288: Why Now Is the Time to Promote Your Sustainable Certification

OCT 27, 20252 MIN
Sustainable Winegrowing

288: Why Now Is the Time to Promote Your Sustainable Certification

OCT 27, 20252 MIN

Description

64% of consumers say sustainability is a top purchasing factor—even during inflation. But how do you turn that intent into action? Learn how to close the "aspiration-action gap" by proudly promoting your sustainable certifications and showing customers your commitment to responsible practices.

Resources:

Vineyard Team Programs: