Eco-conscious wine lovers are willing to pay more for sustainable products—but they won't dig for details. In this Marketing Tip Monday, learn how to meet consumer demand for sustainability by making it easy. With 60% of younger and multicultural wine buyers preferring sustainable wines, visibility is key. Show your story at a glance with the SIP Certified logo on your label. It's fast, simple, and signals your commitment to people and the planet. Resources: <ul> <li class="Paragraph SCXW106539683 BCX8"><a class= "Hyperlink SCXW106539683 BCX8" href= "https://vineyardteam.thinkific.com/courses/sustainable-story" target="_blank" rel="noreferrer noopener">*** Tell Your Sustainable Story Online Course *** </a></li> <li class="Paragraph SCXW106539683 BCX8"><a class= "Hyperlink SCXW106539683 BCX8" href= "https://www.sipcertified.org/get-certified/wine/" target="_blank" rel="noreferrer noopener">Apply for SIP Certified Wine</a></li> <li class="Paragraph SCXW106539683 BCX8"><a class= "Hyperlink SCXW106539683 BCX8" href= "https://www.sipcertified.org/get-certified/wine/%22HYPERLINK%20%22https://www.sipcertified.org/mailing-list/" target="_blank" rel="noreferrer noopener">Marketing Tips eNewsletter</a></li> <li class="Paragraph SCXW106539683 BCX8"><a class= "Hyperlink SCXW106539683 BCX8" href= "https://www.sipcertified.org/mailing-list/%22%EF%B7%9FHYPERLINK%20%22http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noreferrer noopener">Sustainable Story Worksheet</a> </li> </ul> Vineyard Team Programs: <ul> <li><a href= "https://secure.qgiv.com/for/2026-2027scholarship/">Juan Nevarez Memorial Scholarship - Donate </a></li> <li><a href="https://vineyardteam.thinkific.com/" target="_blank" rel="noreferrer noopener">Online Courses – DPR & CCA Hours</a> </li> <li><a href="https://www.sipcertified.org/" target="_blank" rel= "noreferrer noopener">SIP Certified – Show your care for the people and planet </a> </li> <li><a href="https://www.sustainableagexpo.org/" target="_blank" rel="noreferrer noopener">Sustainable Ag Expo – The premiere winegrowing event of the year</a> </li> <li><a href="https://www.vineyardteam.org/membership/" target= "_blank" rel="noreferrer noopener">Vineyard Team – Become a Member</a> </li> </ul>

<description>&lt;div class="OutlineElement Ltr SCXW106539683 BCX8"&gt; &lt;p class="Paragraph SCXW106539683 BCX8" lang="EN-US" xml:lang= "EN-US"&gt;&lt;span class="TextRun SCXW106539683 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW106539683 BCX8"&gt;Eco-conscious wine lovers are willing to pay more for sustainable products—but they &lt;/span&gt;&lt;span class= "NormalTextRun SCXW106539683 BCX8"&gt;won't&lt;/span&gt;&lt;span class= "NormalTextRun SCXW106539683 BCX8"&gt; dig for details.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class="Paragraph SCXW106539683 BCX8" lang="EN-US" xml:lang= "EN-US"&gt;&lt;span class="TextRun SCXW106539683 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW106539683 BCX8"&gt;In this Marketing Tip Monday, learn how to meet consumer demand for sustainability by making it easy. With 60&lt;/span&gt;&lt;span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW106539683 BCX8"&gt;% of&lt;/span&gt;&lt;span class= "NormalTextRun SCXW106539683 BCX8"&gt; younger and multicultural wine buyers preferring sustainable wines, visibility is key.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class="Paragraph SCXW106539683 BCX8" lang="EN-US" xml:lang= "EN-US"&gt;&lt;span class="TextRun SCXW106539683 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW106539683 BCX8"&gt;Show your story&lt;/span&gt; &lt;span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW106539683 BCX8"&gt;at a glance&lt;/span&gt;&lt;span class= "NormalTextRun SCXW106539683 BCX8"&gt; with the SIP Certified logo on your label. &lt;/span&gt;&lt;span class= "NormalTextRun SCXW106539683 BCX8"&gt;It's&lt;/span&gt;&lt;span class= "NormalTextRun SCXW106539683 BCX8"&gt; fast, simple, and signals your commitment to people and the planet.&lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW106539683 BCX8" data-ccp-props= "{"335559738":240,"335559739":240}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW106539683 BCX8"&gt; &lt;p class="Paragraph SCXW106539683 BCX8"&gt;&lt;span style= "font-size: 18pt;"&gt;&lt;span class="NormalTextRun SCXW106539683 BCX8" data-ccp-parastyle="Section header" data-ccp-parastyle-defn= "{"ObjectId":"90dc3229-43f9-5e27-90bf-aa744c6ab0a9|1","ClassId":1073872969,"Properties":[201342446,"0",201342447,"5",201342448,"1",201342449,"0",469777841,"Calder LC",469777842,"",469777843,"Calibri",469777844,"Calder LC",201341986,"0",469769226,"Calder LC,Calibri",268442635,"24",335551500,"3448215",335559739,"60",335559738,"240",335560102,"2",134245418,"true",134245529,"false",469775450,"Section header",201340122,"2",134234082,"true",134233614,"true",469778129,"Sectionheader",335572020,"1",335559740,"240",201341983,"0",469777929,"Section header Char",469778324,"heading 3"]}" data-ccp-parastyle-linked-defn= "{"ObjectId":"eda0807a-dbbd-56db-ba5e-5f4de0b52575|1","ClassId":1073872969,"Properties":[469775450,"Section header Char",201340122,"1",134233614,"true",469778129,"SectionheaderChar",335572020,"1",134231262,"true",469777841,"Calder LC",469777844,"Calder LC",469769226,"Calder LC",335551500,"3448215",268442635,"24",469777929,"Section header",201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777842,"",469777843,"Calibri",201341986,"1"]}"&gt; Resources:&lt;/span&gt;&lt;span class="EOP SCXW106539683 BCX8" data-ccp-props= "{"134245418":true,"134245529":false,"201341983":0,"335559738":240,"335559739":60,"335559740":240}"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW106539683 BCX8"&gt; &lt;ul&gt; &lt;li class="Paragraph SCXW106539683 BCX8"&gt;&lt;a class= "Hyperlink SCXW106539683 BCX8" href= "https://vineyardteam.thinkific.com/courses/sustainable-story" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "TextRun Underlined SCXW106539683 BCX8" lang="EN-US" xml:lang= "EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW106539683 BCX8" data-ccp-charstyle= "Hyperlink"&gt;*** Tell Your Sustainable Story Online &lt;/span&gt;&lt;span class="NormalTextRun SCXW106539683 BCX8" data-ccp-charstyle="Hyperlink"&gt;C&lt;/span&gt;&lt;span class= "NormalTextRun SCXW106539683 BCX8" data-ccp-charstyle= "Hyperlink"&gt;ourse *** &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW106539683 BCX8"&gt;&lt;a class= "Hyperlink SCXW106539683 BCX8" href= "https://www.sipcertified.org/get-certified/wine/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW106539683 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW106539683 BCX8"&gt;&lt;a class= "Hyperlink SCXW106539683 BCX8" href= "https://www.sipcertified.org/get-certified/wine/%22HYPERLINK%20%22https://www.sipcertified.org/mailing-list/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "TextRun Underlined SCXW106539683 BCX8" lang="EN-US" xml:lang= "EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW106539683 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Marketing Tips&lt;/span&gt; &lt;span class= "NormalTextRun SCXW106539683 BCX8" data-ccp-charstyle= "Hyperlink"&gt;eNewsletter&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW106539683 BCX8"&gt;&lt;a class= "Hyperlink SCXW106539683 BCX8" href= "https://www.sipcertified.org/mailing-list/%22%EF%B7%9FHYPERLINK%20%22http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW106539683 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Sustainable Story Worksheet&lt;/span&gt;&lt;/a&gt;&lt;span class= "NormalTextRun SCXW106539683 BCX8"&gt; &lt;/span&gt;&lt;span class= "EOP SCXW106539683 BCX8" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW106539683 BCX8"&gt; &lt;p class="Paragraph SCXW106539683 BCX8" role="heading" aria-level= "2"&gt;&lt;span style="font-size: 18pt;"&gt;&lt;span class= "NormalTextRun SCXW106539683 BCX8" data-ccp-parastyle= "heading 2"&gt;Vineyard Team Programs:&lt;/span&gt;&lt;span class= "EOP SCXW106539683 BCX8" data-ccp-props= "{"134245418":true,"134245529":false,"201341983":0,"335559738":240,"335559739":60,"335559740":240}"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW106539683 BCX8"&gt; &lt;ul&gt; &lt;li&gt;&lt;a href= "https://secure.qgiv.com/for/2026-2027scholarship/"&gt;Juan Nevarez Memorial Scholarship - Donate &lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://vineyardteam.thinkific.com/" target="_blank" rel="noreferrer noopener"&gt;Online Courses – DPR &amp; CCA Hours&lt;/a&gt; &lt;/li&gt; &lt;li&gt;&lt;a href="https://www.sipcertified.org/" target="_blank" rel= "noreferrer noopener"&gt;SIP Certified – Show your care for the people and planet  &lt;/a&gt; &lt;/li&gt; &lt;li&gt;&lt;a href="https://www.sustainableagexpo.org/" target="_blank" rel="noreferrer noopener"&gt;Sustainable Ag Expo – The premiere winegrowing event of the year&lt;/a&gt; &lt;/li&gt; &lt;li&gt;&lt;a href="https://www.vineyardteam.org/membership/" target= "_blank" rel="noreferrer noopener"&gt;Vineyard Team – Become a Member&lt;/a&gt;  &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt;</description>

Sustainable Winegrowing

297: Consumers Want Sustainable Wine—Here's How to Be Seen | Marketing Tip Monday

297: Consumers Want Sustainable Wine—Here's How to Be Seen | Marketing Tip Monday

Description