<description>&lt;div class="OutlineElement Ltr SCXW38770884 BCX8"&gt; &lt;p class="Paragraph SCXW38770884 BCX8" role="heading" aria-level= "2"&gt;&lt;span class="TextRun SCXW38770884 BCX8" lang="EN-US" xml:lang= "EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW38770884 BCX8" data-ccp-parastyle= "heading 2"&gt;Consumers want transparency and sustainability—and they reward it with loyalty and sales. This episode breaks down four &lt;/span&gt;&lt;span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW38770884 BCX8" data-ccp-parastyle="heading 2"&gt;key ways&lt;/span&gt;&lt;span class= "NormalTextRun SCXW38770884 BCX8" data-ccp-parastyle= "heading 2"&gt; to communicate sustainability, from tasting rooms to sales channels, showing how clear, credible messaging builds trust&lt;/span&gt;&lt;span class="NormalTextRun SCXW38770884 BCX8" data-ccp-parastyle="heading 2"&gt; &lt;/span&gt;&lt;span class= "NormalTextRun SCXW38770884 BCX8" data-ccp-parastyle= "heading 2"&gt;and drives &lt;/span&gt;&lt;span class= "NormalTextRun SCXW38770884 BCX8" data-ccp-parastyle= "heading 2"&gt;purchasing&lt;/span&gt;&lt;span class= "NormalTextRun SCXW38770884 BCX8" data-ccp-parastyle= "heading 2"&gt; decisions.&lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW38770884 BCX8" data-ccp-props= "{"134245418":true,"134245529":false,"201341983":0,"335559738":240,"335559739":60,"335559740":240}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW38770884 BCX8"&gt; &lt;p class="Paragraph SCXW38770884 BCX8" role="heading" aria-level= "2"&gt;&lt;span class="NormalTextRun SCXW38770884 BCX8" style= "font-size: 14pt;" data-ccp-parastyle= "heading 2"&gt;Resources:&lt;/span&gt;&lt;span class="EOP SCXW38770884 BCX8" data-ccp-props= "{"134245418":true,"134245529":false,"201341983":0,"335559738":240,"335559739":60,"335559740":240}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW38770884 BCX8"&gt; &lt;ul&gt; &lt;li class="Paragraph SCXW38770884 BCX8"&gt;&lt;a class= "Hyperlink SCXW38770884 BCX8" href= "https://vineyardteam.thinkific.com/courses/sustainable-story" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW38770884 BCX8" data-ccp-charstyle= "Hyperlink"&gt;*** Tell Your Sustainable Story Online Course *** &lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW38770884 BCX8"&gt;&lt;a class= "Hyperlink SCXW38770884 BCX8" href= "https://www.sipcertified.org/get-certified/wine/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW38770884 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW38770884 BCX8"&gt;&lt;a class= "Hyperlink SCXW38770884 BCX8" href= "https://www.sipcertified.org/get-certified/wine/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "TextRun Underlined SCXW38770884 BCX8" lang="EN-US" xml:lang= "EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW38770884 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Marketing Tips&lt;/span&gt; &lt;span class= "NormalTextRun SCXW38770884 BCX8" data-ccp-charstyle= "Hyperlink"&gt;eNewsletter&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW38770884 BCX8"&gt;&lt;a class= "Hyperlink SCXW38770884 BCX8" href= "https://www.sipcertified.org/mailing-list/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class="NormalTextRun SCXW38770884 BCX8" data-ccp-charstyle="Hyperlink"&gt;Sustainable Stories&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW38770884 BCX8"&gt;&lt;a class= "Hyperlink SCXW38770884 BCX8" href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW38770884 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Sustainable Story Worksheet&lt;/span&gt;&lt;/a&gt;&lt;span class= "NormalTextRun SCXW38770884 BCX8"&gt; &lt;/span&gt;&lt;span class= "EOP SCXW38770884 BCX8" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW38770884 BCX8"&gt; &lt;p class="Paragraph SCXW38770884 BCX8" role="heading" aria-level= "2"&gt;&lt;span style="font-size: 14pt;"&gt;&lt;span class= "NormalTextRun SCXW38770884 BCX8" data-ccp-parastyle= "heading 2"&gt;Support the Podcast:&lt;/span&gt;&lt;span class= "EOP SCXW38770884 BCX8" data-ccp-props= "{"134245418":true,"134245529":true,"201341983":0,"335559738":240,"335559739":60,"335559740":240}"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW38770884 BCX8"&gt; &lt;ul&gt; &lt;li class="Paragraph SCXW38770884 BCX8"&gt;&lt;a class= "Hyperlink SCXW38770884 BCX8" href= "https://secure.qgiv.com/for/vineyardteam/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class="NormalTextRun SCXW38770884 BCX8" data-ccp-charstyle="Hyperlink"&gt;Make a Donation&lt;/span&gt;&lt;/a&gt;&lt;span class="EOP SCXW38770884 BCX8" data-ccp-props= "{"201341983":0,"335559739":120,"335559740":264}"&gt; &lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW38770884 BCX8"&gt; &lt;p class="Paragraph SCXW38770884 BCX8" role="heading" aria-level= "2"&gt;&lt;span style="font-size: 14pt;"&gt;&lt;span class= "NormalTextRun SCXW38770884 BCX8" data-ccp-parastyle= "heading 2"&gt;Vineyard Team Programs:&lt;/span&gt;&lt;span class= "EOP SCXW38770884 BCX8" data-ccp-props= "{"134245418":true,"134245529":true,"201341983":0,"335559738":240,"335559739":60,"335559740":240}"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW38770884 BCX8"&gt; &lt;ul&gt; &lt;li class="Paragraph SCXW38770884 BCX8"&gt;&lt;a class= "Hyperlink SCXW38770884 BCX8" href= "https://secure.qgiv.com/for/2026-2027scholarship/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW38770884 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Juan Nevarez Memorial Scholarship&lt;/span&gt;&lt;/a&gt;&lt;span class="NormalTextRun SCXW38770884 BCX8"&gt; - Help students from vineyard families pursue higher education&lt;/span&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW38770884 BCX8"&gt;&lt;a class= "Hyperlink SCXW38770884 BCX8" href= "https://vineyardteam.thinkific.com/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class="NormalTextRun SCXW38770884 BCX8" data-ccp-charstyle="Hyperlink"&gt;Online Courses&lt;/span&gt;&lt;/a&gt;&lt;span class="TextRun SCXW38770884 BCX8" lang= "EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW38770884 BCX8"&gt; - Earn DPR and CCA hours with expert-led sustainability &lt;/span&gt;&lt;span class= "NormalTextRun SCXW38770884 BCX8"&gt;trainings&lt;/span&gt;&lt;/span&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW38770884 BCX8"&gt;&lt;a class= "Hyperlink SCXW38770884 BCX8" href="https://www.sipcertified.org/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW38770884 BCX8" data-ccp-charstyle= "Hyperlink"&gt;SIP Certified&lt;/span&gt;&lt;/a&gt;&lt;span class= "NormalTextRun SCXW38770884 BCX8"&gt; - A trusted third-party certification proving your sustainable practices with science-backed standards&lt;/span&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW38770884 BCX8"&gt;&lt;a class= "Hyperlink SCXW38770884 BCX8" href= "https://www.sustainableagexpo.org/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class="NormalTextRun SCXW38770884 BCX8" data-ccp-charstyle="Hyperlink"&gt;Sustainable Ag Expo&lt;/span&gt;&lt;/a&gt; &lt;span class="NormalTextRun SCXW38770884 BCX8"&gt;- Join top experts at the premier winegrowing event of the year&lt;/span&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW38770884 BCX8"&gt;&lt;a class= "Hyperlink SCXW38770884 BCX8" href= "https://www.vineyardteam.org/membership/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class="NormalTextRun SCXW38770884 BCX8" data-ccp-charstyle="Hyperlink"&gt;Vineyard Team Membership&lt;/span&gt;&lt;/a&gt;&lt;span class= "NormalTextRun SCXW38770884 BCX8"&gt; - Connect with a community advancing sustainable winegrowing&lt;/span&gt;&lt;span class= "EOP SCXW38770884 BCX8" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW38770884 BCX8"&gt; &lt;p class="Paragraph SCXW38770884 BCX8"&gt;&lt;span class= "EOP SCXW38770884 BCX8" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt;</description>

Sustainable Winegrowing

Vineyard Team

301: Turning Sustainability into Sales | Marketing Tip Monday

FEB 23, 20262 MIN
Sustainable Winegrowing

301: Turning Sustainability into Sales | Marketing Tip Monday

FEB 23, 20262 MIN

Description

Consumers want transparency and sustainability—and they reward it with loyalty and sales. This episode breaks down four key ways to communicate sustainability, from tasting rooms to sales channels, showing how clear, credible messaging builds trust and drives purchasing decisions. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Stories Sustainable Story Worksheet Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing