<description>&lt;div class="OutlineElement Ltr SCXW106861688 BCX8"&gt; &lt;p class="Paragraph SCXW106861688 BCX8" lang="EN-US" xml:lang= "EN-US"&gt;&lt;span class="TextRun SCXW106861688 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8"&gt;Memorable winery visits &lt;/span&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8"&gt;don't&lt;/span&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8"&gt; happen by accident. &lt;/span&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8"&gt;They're&lt;/span&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8"&gt; designed. &lt;/span&gt;&lt;span class="NormalTextRun SCXW106861688 BCX8"&gt;Craig Macmillan (Niner Wine Estates) shares how storytelling, insider access, and well-trained staff turn winery tours into long-lasting customer relationships. &lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW106861688 BCX8" data-ccp-props= "{"134233117":false,"134233118":false,"335551550":1,"335551620":1,"335559738":240,"335559739":240}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW106861688 BCX8"&gt; &lt;p class="Paragraph SCXW106861688 BCX8" role="heading" aria-level= "2"&gt;&lt;span style="font-size: 14pt;"&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8" data-ccp-parastyle= "heading 2"&gt;Resources:&lt;/span&gt;&lt;span class="EOP SCXW106861688 BCX8" data-ccp-props= "{"134245418":true,"134245529":false,"201341983":0,"335559738":240,"335559739":60,"335559740":240}"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW106861688 BCX8"&gt; &lt;ul&gt; &lt;li class="Paragraph SCXW106861688 BCX8"&gt;&lt;a class= "Hyperlink SCXW106861688 BCX8" href= "https://vineyardteam.thinkific.com/courses/sustainable-story" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8" data-ccp-charstyle= "Hyperlink"&gt;*** Tell Your Sustainable Story Online Course *** &lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW106861688 BCX8"&gt;&lt;a class= "Hyperlink SCXW106861688 BCX8" href= "https://www.sipcertified.org/get-certified/wine/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW106861688 BCX8"&gt;&lt;a class= "Hyperlink SCXW106861688 BCX8" href= "https://www.sipcertified.org/get-certified/wine/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Marketing Tips eNewsletter&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW106861688 BCX8"&gt;&lt;a class= "Hyperlink SCXW106861688 BCX8" href= "https://www.sipcertified.org/mailing-list/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Sustainable Stories&lt;/span&gt;&lt;/a&gt;&lt;span class= "EOP SCXW106861688 BCX8" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW106861688 BCX8"&gt; &lt;p class="Paragraph SCXW106861688 BCX8" role="heading" aria-level= "2"&gt;&lt;span style="font-size: 14pt;"&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8" data-ccp-parastyle= "heading 2"&gt;Support the Podcast:&lt;/span&gt;&lt;span class= "EOP SCXW106861688 BCX8" data-ccp-props= "{"134245418":true,"134245529":true,"201341983":0,"335559738":240,"335559739":60,"335559740":240}"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW106861688 BCX8"&gt; &lt;ul&gt; &lt;li class="Paragraph SCXW106861688 BCX8"&gt;&lt;a class= "Hyperlink SCXW106861688 BCX8" href= "https://secure.qgiv.com/for/vineyardteam/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Make a Donation&lt;/span&gt;&lt;/a&gt;&lt;span class= "EOP SCXW106861688 BCX8" data-ccp-props= "{"201341983":0,"335559739":120,"335559740":264}"&gt; &lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW106861688 BCX8"&gt; &lt;p class="Paragraph SCXW106861688 BCX8" role="heading" aria-level= "2"&gt;&lt;span style="font-size: 14pt;"&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8" data-ccp-parastyle= "heading 2"&gt;Vineyard Team Programs:&lt;/span&gt;&lt;span class= "EOP SCXW106861688 BCX8" data-ccp-props= "{"134245418":true,"134245529":true,"201341983":0,"335559738":240,"335559739":60,"335559740":240}"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW106861688 BCX8"&gt; &lt;ul&gt; &lt;li class="Paragraph SCXW106861688 BCX8"&gt;&lt;a class= "Hyperlink SCXW106861688 BCX8" href= "https://secure.qgiv.com/for/2026-2027scholarship/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Juan Nevarez Memorial Scholarship&lt;/span&gt;&lt;/a&gt;&lt;span class="NormalTextRun SCXW106861688 BCX8"&gt; - Help students from vineyard families pursue higher education&lt;/span&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW106861688 BCX8"&gt;&lt;a class= "Hyperlink SCXW106861688 BCX8" href= "https://vineyardteam.thinkific.com/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Online Courses&lt;/span&gt;&lt;/a&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8"&gt; - Earn DPR and CCA hours with expert-led sustainability trainings&lt;/span&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW106861688 BCX8"&gt;&lt;a class= "Hyperlink SCXW106861688 BCX8" href="https://www.sipcertified.org/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8" data-ccp-charstyle= "Hyperlink"&gt;SIP Certified&lt;/span&gt;&lt;/a&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8"&gt; - A trusted third-party certification proving your sustainable practices with science-backed standards&lt;/span&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW106861688 BCX8"&gt;&lt;a class= "Hyperlink SCXW106861688 BCX8" href= "https://www.sustainableagexpo.org/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Sustainable Ag Expo&lt;/span&gt;&lt;/a&gt; &lt;span class= "NormalTextRun SCXW106861688 BCX8"&gt;- Join top experts at the premier winegrowing event of the year&lt;/span&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW106861688 BCX8"&gt;&lt;a class= "Hyperlink SCXW106861688 BCX8" href= "https://www.vineyardteam.org/membership/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Vineyard Team Membership&lt;/span&gt;&lt;/a&gt;&lt;span class= "NormalTextRun SCXW106861688 BCX8"&gt; - Connect with a community advancing sustainable winegrowing&lt;/span&gt;&lt;span class= "EOP SCXW106861688 BCX8" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;/div&gt;</description>

Sustainable Winegrowing

Vineyard Team

309: Create Memorable Winery Experiences That Drive Sales | Marketing Tip Monday

APR 27, 20269 MIN
Sustainable Winegrowing

309: Create Memorable Winery Experiences That Drive Sales | Marketing Tip Monday

APR 27, 20269 MIN

Description

Memorable winery visits don't happen by accident. They're designed. Craig Macmillan (Niner Wine Estates) shares how storytelling, insider access, and well-trained staff turn winery tours into long-lasting customer relationships. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Stories Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing