<description>&lt;div class="OutlineElement Ltr SCXW164044052 BCX8"&gt; &lt;p class="Paragraph SCXW164044052 BCX8" lang="EN-US" xml:lang= "EN-US"&gt;&lt;span class="NormalTextRun SCXW164044052 BCX8"&gt;Two-thirds of consumers say sustainability matters when choosing what to buy. Learn how to equip your tasting room team with simple, authentic talking points that help guests connect with your values and turn every interaction into a memorable brand experience.&lt;/span&gt;&lt;span class="EOP SCXW164044052 BCX8" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW164044052 BCX8"&gt; &lt;p class="Paragraph SCXW164044052 BCX8" role="heading" aria-level= "2"&gt;&lt;span style="font-size: 18pt;"&gt;&lt;span class= "NormalTextRun SCXW164044052 BCX8" data-ccp-parastyle= "heading 2"&gt;Resources:&lt;/span&gt;&lt;span class="EOP SCXW164044052 BCX8" data-ccp-props= "{"134245418":true,"134245529":false,"201341983":0,"335559738":240,"335559739":60,"335559740":240}"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW164044052 BCX8"&gt; &lt;ul&gt; &lt;li class="Paragraph SCXW164044052 BCX8"&gt;&lt;a class= "Hyperlink SCXW164044052 BCX8" href= "https://www.sipcertified.org/get-certified/wine/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW164044052 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW164044052 BCX8"&gt;&lt;a class= "Hyperlink SCXW164044052 BCX8" href= "https://www.sipcertified.org/get-certified/wine/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "TextRun Underlined SCXW164044052 BCX8" lang="EN-US" xml:lang= "EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW164044052 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Marketing Tips&lt;/span&gt; &lt;span class= "NormalTextRun SCXW164044052 BCX8" data-ccp-charstyle= "Hyperlink"&gt;eNewsletter&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW164044052 BCX8"&gt;&lt;a class= "Hyperlink SCXW164044052 BCX8" href= "https://www.sipcertified.org/mailing-list/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW164044052 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Real Stories, Real Impact&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW164044052 BCX8"&gt;&lt;a class= "Hyperlink SCXW164044052 BCX8" href= "https://www.sipcertified.org/real-stories-real-impact/" target= "_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW164044052 BCX8" data-ccp-charstyle= "Hyperlink"&gt;SIP Certified Marketing Toolkit&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW164044052 BCX8"&gt;&lt;a class= "Hyperlink SCXW164044052 BCX8" href= "https://vineyardteam.thinkific.com/courses/sustainable-story" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "TextRun Underlined SCXW164044052 BCX8" lang="EN-US" xml:lang= "EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW164044052 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Tell Your Sustainable Story Online Cour&lt;/span&gt;&lt;span class="NormalTextRun SCXW164044052 BCX8" data-ccp-charstyle="Hyperlink"&gt;s&lt;/span&gt;&lt;span class= "NormalTextRun SCXW164044052 BCX8" data-ccp-charstyle= "Hyperlink"&gt;e &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class= "EOP SCXW164044052 BCX8" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW164044052 BCX8"&gt; &lt;p class="Paragraph SCXW164044052 BCX8"&gt;&lt;span style= "font-size: 18pt;"&gt;&lt;span class="NormalTextRun SCXW164044052 BCX8" data-ccp-parastyle="Section header" data-ccp-parastyle-defn= "{"ObjectId":"90dc3229-43f9-5e27-90bf-aa744c6ab0a9|1","ClassId":1073872969,"Properties":[201342446,"0",201342447,"5",201342448,"1",201342449,"0",469777841,"Calder LC",469777842,"",469777843,"Calibri",469777844,"Calder LC",201341986,"0",469769226,"Calder LC,Calibri",268442635,"24",335551500,"3448215",335559739,"60",335559738,"240",335560102,"2",134245418,"true",134245529,"false",469775450,"Section header",201340122,"2",134234082,"true",134233614,"true",469778129,"Sectionheader",335572020,"1",335559740,"240",201341983,"0",469777929,"Section header Char",469778324,"heading 3"]}" data-ccp-parastyle-linked-defn= "{"ObjectId":"eda0807a-dbbd-56db-ba5e-5f4de0b52575|1","ClassId":1073872969,"Properties":[469775450,"Section header Char",201340122,"1",134233614,"true",469778129,"SectionheaderChar",335572020,"1",134231262,"true",469777841,"Calder LC",469777844,"Calder LC",469769226,"Calder LC",335551500,"3448215",268442635,"24",469777929,"Section header",201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777842,"",469777843,"Calibri",201341986,"1"]}"&gt; Support the Podcast:&lt;/span&gt;&lt;span class="EOP SCXW164044052 BCX8" data-ccp-props= "{"134245418":true,"134245529":false,"201341983":0,"335559738":240,"335559739":60,"335559740":240}"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW164044052 BCX8"&gt; &lt;ul&gt; &lt;li class="Paragraph SCXW164044052 BCX8"&gt;&lt;a class= "Hyperlink SCXW164044052 BCX8" href= "https://secure.qgiv.com/for/vineyardteam/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW164044052 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Make a Donation&lt;/span&gt;&lt;/a&gt;&lt;span class= "EOP SCXW164044052 BCX8" data-ccp-props= "{"201341983":0,"335559739":120,"335559740":264}"&gt; &lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW164044052 BCX8"&gt; &lt;p class="Paragraph SCXW164044052 BCX8" role="heading" aria-level= "2"&gt;&lt;span style="font-size: 18pt;"&gt;&lt;span class= "NormalTextRun SCXW164044052 BCX8" data-ccp-parastyle= "heading 2"&gt;Vineyard Team Programs:&lt;/span&gt;&lt;span class= "EOP SCXW164044052 BCX8" data-ccp-props= "{"134245418":true,"134245529":true,"201341983":0,"335559738":240,"335559739":60,"335559740":240}"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW164044052 BCX8"&gt; &lt;ul&gt; &lt;li class="Paragraph SCXW164044052 BCX8"&gt;&lt;a class= "Hyperlink SCXW164044052 BCX8" href= "https://secure.qgiv.com/for/2026-2027scholarship/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW164044052 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Juan Nevarez Memorial Scholarship&lt;/span&gt;&lt;/a&gt;&lt;span class="NormalTextRun SCXW164044052 BCX8"&gt; - Help students from vineyard families pursue higher education&lt;/span&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW164044052 BCX8"&gt;&lt;a class= "Hyperlink SCXW164044052 BCX8" href= "https://vineyardteam.thinkific.com/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW164044052 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Online Courses&lt;/span&gt;&lt;/a&gt;&lt;span class= "TextRun SCXW164044052 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW164044052 BCX8"&gt; - Earn DPR and CCA hours with expert-led sustainability &lt;/span&gt;&lt;span class= "NormalTextRun SCXW164044052 BCX8"&gt;trainings&lt;/span&gt;&lt;/span&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW164044052 BCX8"&gt;&lt;a class= "Hyperlink SCXW164044052 BCX8" href="https://www.sipcertified.org/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW164044052 BCX8" data-ccp-charstyle= "Hyperlink"&gt;SIP Certified&lt;/span&gt;&lt;/a&gt;&lt;span class= "NormalTextRun SCXW164044052 BCX8"&gt; - A trusted third-party certification proving your sustainable practices with science-backed standards&lt;/span&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW164044052 BCX8"&gt;&lt;a class= "Hyperlink SCXW164044052 BCX8" href= "https://www.sustainableagexpo.org/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW164044052 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Sustainable Ag Expo&lt;/span&gt;&lt;/a&gt; &lt;span class= "NormalTextRun SCXW164044052 BCX8"&gt;- Join top experts at the premier winegrowing event of the year&lt;/span&gt;&lt;/li&gt; &lt;li class="Paragraph SCXW164044052 BCX8"&gt;&lt;a class= "Hyperlink SCXW164044052 BCX8" href= "https://www.vineyardteam.org/membership/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW164044052 BCX8" data-ccp-charstyle= "Hyperlink"&gt;Vineyard Team Membership&lt;/span&gt;&lt;/a&gt;&lt;span class= "NormalTextRun SCXW164044052 BCX8"&gt; - Connect with a community advancing sustainable winegrowing&lt;/span&gt;&lt;span class= "EOP SCXW164044052 BCX8" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;/div&gt;</description>

Sustainable Winegrowing

Vineyard Team

313: Train Your Team to Talk About Sustainability | Marketing Tip Monday

MAY 25, 20262 MIN
Sustainable Winegrowing

313: Train Your Team to Talk About Sustainability | Marketing Tip Monday

MAY 25, 20262 MIN

Description

Two-thirds of consumers say sustainability matters when choosing what to buy. Learn how to equip your tasting room team with simple, authentic talking points that help guests connect with your values and turn every interaction into a memorable brand experience. Resources: Apply for SIP Certified Wine Marketing Tips eNewsletter Real Stories, Real Impact SIP Certified Marketing Toolkit Tell Your Sustainable Story Online Course Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing