Calvin Stovall, customer experience and leadership keynote speaker, joins the show live from the Salon Owners Summit 2026, shortly after his main-stage talk on the art of the 'WOW' experience. In this conversation, Calvin shares the story behind his own “why,” how his book Hidden Hospitality: Untold Stories of Black Hotel, Motel, and Resort Owners from the Pioneer Days to the Civil Rights Era came to be, and connects lessons from historic Black hoteliers to practical customer experience and leadership principles. Plus, on-the-floor reactions from salon, spa and clinic owners attending the event, and a look ahead to the Phorest Summit 2027. Connect with Calvin Stovall on Instagram @iconicspeaker Learn more about the Phorest Summit & secure your tickets for 2027: https://www.phorestsummit.com/ Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.