The “Sweet Old Lady” Discount Is Costing You Money
APR 16, 202619 MIN
The “Sweet Old Lady” Discount Is Costing You Money
APR 16, 202619 MIN
Description
<p>You say you charge one rate…<br>but do you actually?</p><p>In this episode, we’re calling out a sneaky pattern we see all the time:<br>stylists who confidently state their pricing—until a “sweet little old lady” sits in their chair.</p><p>Suddenly the rules change.<br>The price drops.<br>And the boundary disappears.</p><p>We’re breaking down:<br>→ Why this happens (hint: it’s not generosity, it’s discomfort)<br>→ How undercharging certain clients creates inconsistency in your business<br>→ The long-term impact on your income, confidence, and boundaries<br>→ What it actually looks like to charge your rate—across the board</p><p>Because this isn’t about being cold or uncaring.<br>It’s about building a business that’s fair, sustainable, and honest.</p><p>If your pricing changes depending on who’s in your chair…<br>this episode is going to hit.</p><p><br></p><p>Want more from DTH? Join the Hairdresser Business Club and grab 2 weeks free to get started. </p><p>https://www.destroythehairdresser.com/offers/DbMChf8w/checkout</p>