The Publisher Podcast by Media Voices

In this episode of The Publisher Podcast we hear from Sam Baker, Senior Producer of Deutsche Welle's award-winning podcast Don't Drink The Milk. She takes us through the appeal of documentary and narrative podcasts, how the team is experimenting with video and AI, and how overlapping interests allows DW to find new audiences for its audio. And, of course, we discuss where the title 'Don't Drink The Milk' originates from. It's a fascinating story - and one that succinctly explains the appeal of culture podcasts, and why audio is a wonderful medium for explaining history. This season of The Publisher Podcast & Newsletter is sponsored by Memberful, a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  Memberful lets you offer membership perks and exclusive content to your loyal audience, giving you full control over who has access to your articles, newsletters, podcast episodes, private community chats, and more. Take control of your publishing business this new year with Memberful. Visit memberful.com/publisherpod and get started with a free trial.

On this week’s episode of The Publisher Podcast we hear from Marissa Zanetti-Crume,  Bloomberg Media’s Global Head of Product. Marissa talks about how her product team are collaborators, integrating content, technology, and commercial considerations. We also spoke about Bloomberg Media’s newsletter strategy and how its 70-strong newsletter portfolio is a mix of subscriber exclusives and free newsletters positioned to deliver both revenue and reach. Marissa explains how the introduction of a live audio Q&A has given Bloomberg journalists the opportunity to engage directly with their audiences. This season of The Publisher Podcast & Newsletter is sponsored by Memberful, a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  Memberful lets you offer membership perks and exclusive content to your loyal audience, giving you full control over who has access to your articles, newsletters, and podcast episodes. Take control of your publishing business this year with Memberful. Visit memberful.com/publisherpod and get started with a free trial.

This week on The Publisher Podcast by Media Voices, we're joined by Tav Klitgaard, Group CEO of Zetland Media. As well as news publication Zetland, the Danish company also has a book publishing business, an AI transcription startup, and has recently launched a Finnish publication called Uusi Juttu, which has attracted 15,000 paying members within the first two months. Tav discusses the importance of designing products to address user needs, and how that pays back in attracting paying younger audiences, as well as taking their subscriber-first business model to Finland. He also explains why audio has been such a pivotal part of making Zetland successful as a member-driven publisher, and what future he sees for video podcasts. This season of The Publisher Podcast & Newsletter is sponsored by Memberful, a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  Memberful is human-first, not software first, so whether you’re launching, growing or switching platforms, the team at Memberful are committed to providing exceptional support at every stage of your journey. Take control of your publishing business this new year with Memberful. Visit memberful.com/publisherpod and get started with a free trial.

In this week’s episode of The Publisher Podcast, Metro.co.uk’s Newsletter Editor Sophie Laughton takes us through… everything newsletter. From how the Metro’s redesign allowed the newsletter team to break silos, through how they’re solving discovery issues, to what newsletters offer that no other medium can, Laughton provides an A-Z on newsletters for publishers. This is both a newsletter strategy 101 and a rallying cry for what newsletters can offer to publishers. This season of The Publisher Podcast & Newsletter is sponsored by Memberful, a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  You can easily set up and manage your membership program with Memberful’s intuitive features, from multiple membership tiers and payment options to cater to different audience segments, and maximise your revenue potential. Take control of your publishing business this new year with Memberful. Visit memberful.com/publisherpod and get started with a free trial.

On this week’s episode of The Publisher Podcast we hear from Esther Newman, Senior Editor and Podcast Host at Women’s Running. Esther explains that a recent exercise to create a persona for the typical Women's Running reader led to the realisation that there were a range of audiences accessing the brand in a variety of ways. While running is the banner that attracts readers to the brand, a whole host of women’s interests are what drives the community. From a monthly print magazine through a weekly podcast, to a Patreon Discord and social channels, Women’s Running is ‘so many things’ to its diverse audience. This season of The Publisher Podcast & Newsletter is sponsored by Memberful, a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  Memberful lets you offer membership perks and exclusive content to your loyal audience, giving you full control over who has access to your articles, newsletters, podcast episodes, private community chats, and more. Take control of your publishing business this new year with Memberful. Visit memberful.com/publisherpod and get started with a free trial.