Welcome back to our special season bringing you the best sessions from the Definitive AI Forum for Media, Information and Events, which we held with Flashes & Flames in London. This week we’re featuring a panel discussion moderated by media consultant Paul Hood and featuring Tami Hoffman, Director of Public Policy at The Guardian; Amir Malik, AI & Digital transformation lead at consultants Alvarez & Marsal; and Sajeeda Merali, CEO, PPA. The panel was tasked with discussing how publishers should respond to AI models using copyrighted content and what regulatory, commercial, and strategic options exist.  Paul began the session by laying out the topics under discussion - LLM’s taking content without permission or payment, whether content licensing marketplaces offer a solution, what action publishers should be taking to protect themselves and the impact of agentic AI  and bot traffic on publishers who need human audiences. Read the key takeaways from this session, find our weekly newsletter, AI Masterclasses and more on voices.media