This week's guest on The Publisher Podcast is Toby Moses, Head of Newsletters at The Guardian. Toby has been in charge of newsletters at The Guardian since 2021 - the first person in the role. Just five years ago, there was no real unified newsletter strategy at The Guardian. Now, after many launches and relaunches, newsletters are a key part of how the publisher builds relationships with its readers, with journalists front and centre, and newsletters as content in themselves rather than as just a referral tool. Toby talks about which metrics signal success for them depending on the type of newsletter, what they've learned from a variety of pop-up series, and how newsletters are playing a strategic part in their US growth. Read the key takeaways from this interview, find our weekly newsletter and more on voices.media