In this special Conversations episode of The Publisher Podcast, sponsored by Pugpig, we hear from CEO and founder Jonny Kaldor about the data that proves apps are engagement and retention powerhouses. Pugpig has just released their annual 2026 Media App Report, packed with benchmarks and insights from 140 media brands and 440+ live apps. Jonny looks at some of the publisher app trends from the report, why direct consumer relationships are the highest priority right now, and the deeper levels of engagement shown by app users compared to web visitors. He also explains why apps are now surprisingly being used for subscriber acquisition, not just retention, and how publishers can identify gaps in their conversion strategies using apps.