<p>Gen Z have been shaped by <strong>recessions, the pandemic, geopolitical instability, </strong>not to mention <strong>financial insecurity and world changing technology.</strong></p><br><p>That's the finding of the Edelman Gen Z Lab as told to me by the leader of the project Jackie Cooper. Most powerfully she explains that Gen Z's have a '<strong>visceral need for safety' - </strong>that's financial, social, cultural and even physical.</p><br><p>They respond to fear by <strong>asking questions and wanting to be heard</strong>, which older generations often misread as entitlement or disrespect for hierarchy.</p><p>Politically, Gen Z is <strong>fragmented</strong>. Younger Gen Zs, especially <strong>boys/young men</strong>, are leaning more conservative and drawn to strong-man archetypes; older Gen Zs, shaped by Obama / BLM, are more idealistic about progressive politics. Algorithms and “TikTok-isation” amplify those splits.</p><br><p>I was blown away to see Jackie Cooper from Edelman talk about the research that the company has done to understand the new generation of workers entering the workplace - I think you'll love this discussion. </p><br><p><a href="https://www.reasonwhy.es/media/library/edelman-gen-z-lab-the-great-gen-z-divide-2025.pdf" rel="noopener noreferrer" target="_blank">You can read the report here</a></p><br><p>Full transcript on the website.</p><br><p><a href="https://www.makeworkbetter.info/" rel="noopener noreferrer" target="_blank">Sign up to the Make Work Better newsletter</a> or check out <a href="https://eatsleepworkrepeat.com/category/best/" rel="noopener noreferrer" target="_blank">the best ever episodes at the website</a>.</p><p>Eat Sleep Work Repeat is made and hosted by <a href="https://www.brucedaisley.com/" rel="noopener noreferrer" target="_blank">Bruce Daisley</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
