<p>📦 <a href="https://www.linkedin.com/in/amber-mcdougall-87a2b052" target="_blank" rel="noopener noreferer">Amber</a> is the Global Director of CX + Customer Adoption at the B2B eCommerce Association - <a href="https://www.b2bea.org" target="_blank" rel="noopener noreferer">https://www.b2bea.org</a></p><p>📦 Amber has helped deliver large scale change management and B2B eCommerce adoption projects at large manufacturers and distributors</p><p>📦 Amber is an expert customer digital adoption specialist and change agent within B2B orgs of all shapes and sizes</p><p>📦 In this episode, Jason &amp; Amber discuss customer adoption through the lens of &#39;moments that matter&#39;</p><p><br></p><p>Enjoy!</p>