When shoppers search for the best seaweed snacks, they’re looking for three things: taste, better-for-you ingredients, and a brand they can trust. Ocean’s Halo has emerged as a leading seaweed snack brand in the U.S. by combining strong Walmart execution with measurable sustainability. The result is consistent growth in one of the fastest-evolving better-for-you categories. This case study highlights how Ocean’s Halo strengthened its position through disciplined retail execution, digital acceleration, and operational sustainability — in partnership with 8th & Walton. About Ocean’s Halo Ocean’s Halo is a better-for-you Asian brand known for its seaweed snacks and globally inspired pantry staples. The brand has focused on making Asian-inspired products more accessible while prioritizing packaging innovation and environmental responsibility. At Walmart, Ocean’s Halo’s seaweed snacks are widely distributed in stores with an Asian aisle and continue to gain momentum. The Objective: Win on Shelf, Win Online, Win on Sustainability Ocean’s Halo set out to: Strengthen seaweed snack assortment and velocity at Walmart Protect in-stock performance as demand increased Accelerate Walmart.com performance Turn sustainability into a measurable retail advantage The strategy was simple: align brand momentum with operational excellence. Strengthening Seaweed Snack Growth at Walmart Seaweed snacks continue to expand as a better-for-you option within the snack aisle. Ocean’s Halo focused on defending and growing share through: Data-backed assortment planning Competitive benchmarking within the category Strategic digital support Innovation timing aligned to modular cycles 8th & Walton supported this effort by helping translate performance data into clear buyer-facing narratives, preparing for line reviews and modular discussions, and ensuring that growth recommendations were grounded in velocity, category trends, and profitability. Rather than relying on trend momentum alone, the brand consistently demonstrated how expanded assortment drove category growth. The result: significant year-over-year sales increases across core seaweed snack items and multipacks. In addition to strengthening core items, Ocean’s Halo has successfully launched five Walmart-exclusive flavors over the years — Bacon, Ginger Sesame, Red Hot Chili Crunch, Thai Sweet Chili, and Sea Salt & Vinegar. Four of those five innovations went on to become the fastest-growing flavors in the entire seaweed snack category. That level of hit rate is rare in any market and reflects disciplined innovation aligned to shopper demand and modular timing. Protecting In-Stock and Operational Performance Growth only matters if product is available. As demand increased, Ocean’s Halo prioritized forecast alignment and supply chain consistency to reduce lost sales risk and protect OTIF performance. 8th & Walton worked alongside the Ocean’s Halo team to monitor forecast variances, flag potential demand gaps early, and prepare clear communications that aligned expectations across supply, replenishment, and merchant teams. Operational discipline helped ensure that velocity gains translated into sustained performance — not avoidable disruption. Accelerating Walmart.com and Digital Shelf Performance Digital discovery is increasingly important in snack and better-for-you categories. Ocean’s Halo strengthened its Walmart Connect and dotcom strategy by: Investing strategically in search and brand campaigns Measuring incremental lift and reinvesting around key moments Supporting trial through targeted offers and review generation 8th & Walton provided strategic guidance on campaign structure, competitive defense, and performance measurement — helping ensure that digital investment reinforced in-store growth rather than operating in isolation. One example of this guidance was expanding digital visibility beyond the narrow “seaweed snacks” search category and into the broader “healthy snacks” space. By leveraging digital advertising to grow the shelf digitally, Ocean’s Halo increased exposure to new audiences, driving incremental trial, attracting new-to-seaweed customers, and strengthening overall brand awareness. Looking to grow your brand at Walmart like Ocean’s Halo? From assortment planning to digital shelf expansion and sustainability storytelling, structured execution makes the difference. Fill out the form below to start a conversation with our team. hbspt.forms.create({ portalId: "668902", formId: "afe3b69e-8934-4b33-a7c2-274709daae92" }); Sustainability as a Competitive Advantage Ocean’s Halo’s seaweed snacks are 100% trayless — eliminating plastic trays commonly used in the category. This decision supports both environmental impact and logistics efficiency. Ocean’s Halo 2025 Sustainability Impact 363,704 lbs of plastic avoided ~17.8 million plastic bottles equivalent reduced 5,757 pallets saved 192 truckloads avoided 8th & Walton supported the brand in quantifying and articulating these sustainability outcomes in a way that resonated with retail stakeholders — ensuring the environmental story was both measurable and retailer-relevant. The Role of Strategic Partnership Ocean’s Halo and 8th & Walton have worked together to align growth strategy, operational discipline, and retailer communication. The focus has never been to replace the brand in the relationship — but to strengthen preparation, clarity, and follow-through. From assortment positioning to digital strategy to sustainability storytelling, the partnership helped ensure that momentum translated into measurable, retail-ready results. The Outcome Ocean’s Halo continues to strengthen its position as a leading seaweed snack brand at Walmart by combining: Consistent assortment performance Operational reliability Digital acceleration Measurable sustainability As consumer demand for better-for-you snacks and sustainability transparency increases, Ocean’s Halo is positioned for continued growth — built on execution that retailers can trust. Learn More 8th & Walton’s PathFinders consulting supports Walmart suppliers with structured guidance, operational alignment, and measurable progress. Learn more about PathFinders → PathFinders supports Walmart suppliers with structured planning, operational discipline, digital acceleration, and measurable results. Complete the form below to explore how we can support your Walmart strategy. hbspt.forms.create({ portalId: "668902", formId: "afe3b69e-8934-4b33-a7c2-274709daae92" }); The post Ocean’s Halo: A Leading Seaweed Snack Brand Built on Walmart Execution and Sustainability appeared first on 8th & Walton.