There’s a lot of confusion about how to access Walmart’s supplier platforms, and Retail Link credentials are at the center of it. Retail Link is the starting point for the entire Walmart supplier ecosystem, and the same credentials that get you into Retail Link also give you access to Supplier One, which most suppliers access directly through Retail Link, and Scintilla, Walmart’s analytics platform.
This guide covers how to log in, what to do when you can’t, which portal you actually need, how to get access if you’re new, and how the help desk works. Bookmark it and share it with your team.
How to Log Into Walmart’s Retail Link®
The login URL is retaillink.login.wal-mart.com. It has been stable for years and is the right place to start, regardless of which Walmart supplier platform you’re trying to reach.
To log in, you’ll need your Retail Link credentials: your User ID, your email address, and your password. All are associated with your company’s 9-digit Walmart Vendor Number.
A note on multi-factor authentication: Walmart enforces MFA on Retail Link®. If you’re logging in for the first time, you’ll be prompted to set up your MFA device during the process. On routine sign-ins, you’ll receive a verification code to confirm your identity. If your MFA device changes, or you get a new phone number, you’ll need to contact the Retail Link® Help Desk to reset it, since MFA changes aren’t self-service.
Single sign-on: Once you’re logged into Retail Link®, the same credentials give you access to Supplier One, which most suppliers access directly through the Retail Link® application, and to Scintilla. You don’t need separate logins for each platform. Retail Link® serves as the SSO hub for Supplier One and Scintilla. Other Walmart supplier portals like High Radius and the transportation portal can be set up with the same credentials, though suppliers may choose to use different passwords for those.
Which Walmart Portal Do I Actually Need?
A lot of suppliers search for “Retail Link® login” when what they’re actually looking for lives in Supplier One or Scintilla. All three platforms share the same login credentials. The question is just where to go once you’re in.
Here’s a quick framework to point you in the right direction.
Retail Link®: Are we executing correctly? OTIF and SQEP scorecards (also accessible via Supplier One), NOVA (PO maintenance), AP Disputes Portal, store and DC alignment, supplier agreements, SSO hub
Supplier One: What needs action right now? Item management (replaced Item 360 as of Sept 18, 2024), order management, ship point management (replaced Aspen), payments and deductions
Scintilla: What’s happening and why? Point-of-sale data, inventory analytics, sales reporting, demand forecasting, Market Basket analysis (Charter tier only). Replaced DSS on March 1, 2024. Free Basic tier and paid Charter tier
A simple way to think about them: Retail Link (operational), Supplier One (workflow), Scintilla (analytics).
Suppliers don’t choose between these platforms. They use all three.
I’m a New or Prospective Supplier: How Do I Get Access?
Access to Retail Link® depends on where you are in your Walmart relationship.
You already work for an approved Walmart supplier. If your company has a 9-digit Vendor Number and you’re a new team member who needs access, your company’s Retail Link® Site Administrator can add you. You’ll self-register under your supplier’s Vendor Number and your administrator approves the request.
Your company isn’t yet a Walmart supplier. You can begin the self-registration process through Retail Link®’s onboarding flow via the Distribution Channel section. One important note: self-registration starts the process but doesn’t guarantee acceptance. A Walmart merchant has to invite your company to an agreement before access is fully granted.
A few common gotchas to watch for during onboarding: DUNS number conflicts, selecting the wrong supplier type between domestic and direct import, and Canada-specific access groups which route through Global Business Services rather than the standard onboarding flow.
If you’re navigating Walmart onboarding for the first time and want experienced guidance, our New Supplier Checklist is a good place to start. Our consulting team is also happy to help you avoid the most common early mistakes.
What to Do If You Can’t Log In
Login issues are common. Here are the most frequent causes and what to do about each.
Forgotten password. Password resets are not self-service in Retail Link®. You’ll need to contact the Retail Link® Help Desk to reset it.
MFA device changed. If you got a new phone or changed your authentication method, your MFA needs to be reset. This also goes through the Help Desk.
Account locked. Too many failed login attempts will lock your account. The Help Desk can unlock it.
“Not Authorized” error. This usually means your account exists but your role or permissions haven’t been set up correctly. Check with your company’s Retail Link® Site Administrator first, then escalate to the Help Desk if needed.
Agreement not yet finalized. New suppliers sometimes try to log in before their supplier agreement is fully executed. If your onboarding is still in progress, full access may not be available yet.
Browser issues. Use a current version of Chrome or Edge. Make sure JavaScript is enabled. If a session is behaving strangely, clearing your cache and cookies often resolves it.
If you’re not sure whether you’re dealing with a credential issue or an account-state issue like a DUNS conflict or a pending agreement, the Help Desk is the right call.
Retail Link Help Desk
The Retail Link® Help Desk is your first call for login issues, password resets, MFA problems, and account access questions.
Phone: 479-273-8888
Toll-free / Global Business Services: 888-499-6377
When you call, have the following ready:
Your 9-digit Vendor Number
The email address associated with your Retail Link® account
The exact error message you’re seeing, or a screenshot if possible
For issues that live inside Supplier One, things like item setup problems or order management questions, you’ll want to open a support ticket through Supplier One’s Help section rather than calling the Retail Link® Help Desk. The two systems have separate support pathways.
Logging In from Canada
There is no separate Retail Link portal for Canadian suppliers. Walmart Canada suppliers log into the same Retail Link at the same URL using the same credential structure. If your company supplies both Walmart US and Walmart Canada, it is possible to access both the US and Canadian Retail Link environments using the same credentials, making it straightforward to manage both businesses from one login.
Canada-specific onboarding, including viewing Canadian supplier agreements and certain access groups, routes through Global Business Services at 888-499-6377 rather than the standard domestic onboarding flow.
If you’re a Canadian supplier looking for hands-on guidance from an advisor based in Canada, 8th & Walton’s Canada office can be reached at 416.997.3951.
Is Retail Link® Going Away?
One of the more persistent sources of confusion in the supplier community is the idea that Retail Link® is going away. It isn’t.
What actually happened on March 1, 2024 was that Walmart sunset the Decision Support System (DSS) reporting features that had lived inside Retail Link® and migrated analytics to Scintilla. Several industry publications described this as “Retail Link® sunsetting,” which led to real confusion among suppliers. The operational core of Retail Link®, including compliance scorecards, purchase orders, disputes, and supplier agreements, remained in place and is still there today.
Suppliers should expect to spend more time in Supplier One and Scintilla as those platforms continue to develop. But Retail Link® isn’t going anywhere.
Frequently Asked Questions
What is the Retail Link® login URL?
The Retail Link® login URL is retaillink.login.wal-mart.com. It has been stable for years and is the correct starting point for accessing Retail Link®, Supplier One, and Scintilla.
Why isn’t my Retail Link® password working?
The most common causes are a forgotten password, an MFA device change, or an account that’s been locked after too many failed attempts. None of these are self-service fixes. Contact the Retail Link® Help Desk at 479-273-8888.
How do I reset my Retail Link® password?
Password resets go through the Retail Link® Help Desk. Call 479-273-8888 and have your Vendor Number and account email ready.
Is Retail Link® going away?
No. Retail Link® is not sunsetting. The DSS analytics features moved to Scintilla in March 2024, but Retail Link® itself remains the operational core of the Walmart supplier relationship.
Do I need a separate login for Supplier One?
No. Supplier One uses the same Retail Link® credential via single sign-on. Log into Retail Link® and access Supplier One from there, or go directly to supplierone.wal-mart.com using the same login.
How do I log into Retail Link® from Canada?
Canadian suppliers use the same Retail Link® login URL and credentials as domestic suppliers. For Canada-specific onboarding and access groups, contact Global Business Services at 888-499-6377.
Can I create a Retail Link® account if I’m not yet a Walmart supplier?
You can begin the self-registration process, but full access requires a Walmart merchant to invite your company to a supplier agreement. Self-registration starts the process. It doesn’t complete it.
What browser do I need to use Retail Link®?
Use a current version of Chrome or Edge with JavaScript enabled. If you experience session issues, clearing your cache and cookies is usually the first thing to try.
What is the Retail Link® Help Desk phone number?
The Retail Link® Help Desk can be reached at 479-273-8888. For toll-free access and Canadian suppliers, call 888-499-6377.
How do I become a Walmart supplier?
Becoming a Walmart supplier starts with getting a Walmart merchant interested in your product. Once invited, you’ll go through Retail Link®’s onboarding flow to set up your supplier agreement. Our New Supplier Checklist walks through what to expect, and our consulting team works with suppliers at every stage of the process.
Get Confident with Retail Link®
Logging in is the first step. Using Retail Link®, Supplier One, and Scintilla well, understanding what each platform is telling you and acting on it before problems compound, is what actually moves your business forward.
Most supplier teams we work with know enough to get by in these systems. Fewer have built the kind of fluency that lets them catch a compliance issue before it becomes a chargeback, work through AP disputes systematically, or pull the right Scintilla report at the right moment in a buyer conversation.
That gap is closeable. 8th & Walton offers customized training across Walmart Systems, Supply Chain, Accounting, and Item Management, built for supplier teams at every level.
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