Creativity isn't a talent some people have and others don't, it's a skill. In day three of this special five-part series, Helen and Aneesh Rahman explore the third C, creativity, and why it's becoming one of the highest-value human skills in an age when AI can generate generic content at scale. From Pixar's science of storytelling to the neuroscience of flow, this is a conversation that will change how you think about your own creativity, and how to bring more of it to your team. 🎯 What You'll Learn – Why AI making generic creative content widely available actually raises the premium on human creativity – What the neuroscience of flow tells us about when we're at our creative best (and what gets in the way) – Why creativity is a team sport, and what that means for how you design your working week – A simple question to ask in your team: when are you at your creative best and what contributes to it? – One practical thing anyone can do right now to build their creative muscle, even if they don't feel creative at all 📚 Resources Mentioned Open to Work: Aneesh Rahman and Ryan Roslansky Creativity Inc.: Ed Catmull Peak: Anders Ericsson For questions about Squiggly Careers or to share feedback, please email: [email protected] Need some more squiggly career support? 1. Download our free career tools: https://www.amazingif.com/toolkit/ 2. Sign up for our Skills Sprints: https://www.amazingif.com/squigglysprints/ 3. Sign up for our Squiggly Careers Newsletter, a weekly summary of the latest squiggly career tools: https://bit.ly/squigglynewsletter_pod 4. Order our new book Learn Like a Lobster: https://www.amazingif.com/books/ Learn more about your ad choices. Visit podcastchoices.com/adchoices