From a small Ukrainian village to Stanford University, our host Peggy Anne Salz catches up with Victoria Repa, CEO and Co-Founder, BetterMe, an ecosystem of health and lifestyle apps. But it’s not all about Victoria’s personal journey. In this episode, the discussion also takes a deep dive into the importance of building an audience and creating a product with them in mind. Want to know how to reach women or notoriously hard to reach Millenials? Victoria has plenty of insight to share on building a community around your app (even before it’s launched) and what it means to fail fast (and cheap!) in the mobile marketing realm.

Mobile Growth Podcast

Mobile Growth Fellowship

Put Your Audience First to Grow Your App and Earn Loyalty

OCT 14, 201931 MIN
Mobile Growth Podcast

Put Your Audience First to Grow Your App and Earn Loyalty

OCT 14, 201931 MIN

Description

From a small Ukrainian village to Stanford University, our host Peggy Anne Salz catches up with Victoria Repa, CEO and Co-Founder, BetterMe, an ecosystem of health and lifestyle apps. But it’s not all about Victoria’s personal journey. In this episode, the discussion also takes a deep dive into the importance of building an audience and creating a product with them in mind. Want to know how to reach women or notoriously hard to reach Millenials? Victoria has plenty of insight to share on building a community around your app (even before it’s launched) and what it means to fail fast (and cheap!) in the mobile marketing realm.