Speaking Your Brand: Public Speaking Tips and Strategies
Speaking Your Brand: Public Speaking Tips and Strategies

Speaking Your Brand: Public Speaking Tips and Strategies

Carol Cox

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Episodes

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It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.

Recent Episodes

Lessons from a Viral TEDx Speaker: The Talk That Changed Everything with Tammy Lally
APR 20, 2026
Lessons from a Viral TEDx Speaker: The Talk That Changed Everything with Tammy Lally
I’m thrilled to have back on the podcast my client Tammy Lally, TEDx speaker, author, and money coach, whose talk has reached millions of people around the world. But what makes her story so powerful isn’t just the visibility; it’s the vulnerability behind it.Tammy shares what really went into creating her TEDx talk, the emotional aftermath of sharing such a personal story, and how that one talk didn’t just impact audiences. It transformed her life and business in ways she never expected.We also dive into why honesty, not perfection, is what truly connects with audiences, how shame shows up in our relationship with money, and why your story might be the exact thing someone else needs to hear.If you’ve ever felt the pull to share more of your story but hesitated, this conversation will give you a new way to think about what’s possible on the other side of that courage.Tammy and I talk about:What made her TEDx talk resonate with millions and the deeper reason it spreadThe “vulnerability hangover” and why it’s a normal part of sharing your storyHow telling the truth (not impressing people) creates real connectionWhy your past struggles don’t disqualify you - they make you relatableThe surprising ways speaking can transform you, not just your audienceWhat she’s learned about speaking fees and why women need to stop underpricing themselvesHow shame around money impacts individuals, families, and even entire generationsWhy now is the time to share your story and how to know if you’re readyAbout My Guest: Tammy Lally is a published author, TED speaker, and Certified Money Coach (CMC). She helps others master their finances by first conquering their emotions around money, then by creating a comprehensive financial plan. She brings decades of experience and endless love to her bulletproof process for money mastery.About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links:Show notes at https://www.speakingyourbrand.com/469/ Tammy’s website: https://tammylally.com/Tammy’s TEDx talk: https://www.ted.com/talks/tammy_lally_let_s_get_honest_about_our_money_problems Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Work With Speaking Your Brand = https://www.speakingyourbrand.com/work-with-us/coaching/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxTammy Lally (guest) = https://www.linkedin.com/in/tammylally/ Related Podcast Episodes:Episode 468: What TEDx Organizers Look for When Selecting SpeakersEpisode 464: Why Your Story Matters - Even When You Don’t Feel ReadyEpisode 361: How to Land a TEDx TalkEpisode 337: Sharing Your Story as a Catalyst for Transformation
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53 MIN
What TEDx Organizers Look for in Selecting Speakers with Nick Rogers and Liam Rogers
APR 13, 2026
What TEDx Organizers Look for in Selecting Speakers with Nick Rogers and Liam Rogers
TEDx is one of those stages that so many people aspire to.After being part of the speaker curation and coaching team for TEDxOrlando, I can tell you that there’s a lot that happens behind the scenes that most people never see.In this episode, I’m joined by experienced TEDx organizers Nick Rogers and Liam Rogers, who have spent the past decade reviewing applications, selecting speakers, and shaping talks that make it onto that iconic red dot.We take you behind the scenes of what actually happens when your TEDx application is reviewed—what stands out, what falls flat, and what separates the speakers who make it to the red dot from those who don’t.If TEDx is on your vision board, this conversation will give you a much clearer—and more honest—picture of what it really takes.We talk about:Why originality matters more than expertise (and what that really means)The biggest mistakes speakers make in their applications—especially with AIHow to balance your personal story with a powerful, idea-driven messageWhat TEDx organizers are actually listening for in interviewsThe surprising role of coachability and why it can make or break your chancesAbout My Guests: Nick Rogers and Liam Rogers have been organizing TEDx events for the past ten years, first in the UK and now for TEDxOrlando. Liam is a creative entrepreneur and founder of Story Circle, a storytelling-led company spanning live events, consultancy and original productions, from podcasts to films to video games. Nick is a communicator, strategist and operator with a career that spans politics, crisis management and creative leadership. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Check out our coaching programs at https://www.speakingyourbrand.com. Links:Show notes at https://www.speakingyourbrand.com/468/ TEDxOrlando website: https://tedxorlando.live/ Nick’s TEDx talk: https://youtu.be/AaKsb9UhZuo?si=nYRcUGT2Vyd3prH1 Story Circle: https://storycircleconsulting.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Work with Speaking Your Brand to develop your TEDx application and signature talk = https://www.speakingyourbrand.com/work-with-us/tedx-coaching/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxNick Rogers (guest) = https://www.linkedin.com/in/nickrogersldn/ Liam Rogers (guest) = https://www.linkedin.com/in/liamrogershq/Related Podcast Episodes:Episode 361: How to Land a TEDx TalkEpisode 352: 7 Things the Best Speakers Do: My Takeaways from TEDWomenEpisode 329: From Compelled to Take Action to TEDx SpeakerEpisode 98: Expanding Your Personal Story into a Universal Message
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61 MIN
Making the Shift from Performer to Keynote Speaker with Andy Nunn
APR 6, 2026
Making the Shift from Performer to Keynote Speaker with Andy Nunn
I’ve worked with a lot of speakers over the years, but Andy Nunn brings something truly unique to the stage. He’s a mentalist turned keynote speaker who knows how to captivate an audience.In this episode, Andy and I talk about what it really takes to evolve from entertaining an audience to transforming them.Because getting laughs, applause, and “that was amazing!” is one thing… but creating a keynote that actually changes how people think and act is a completely different skill.Andy shares his journey from performing magic and mentalism to working together to build a thought leadership keynote, including what surprised him, what challenged him, and what finally clicked.We also get into the behind-the-scenes of shaping a talk that’s not just engaging, but structured, clear, and impactful (and yes, still includes some mind-blowing moments).If you’ve ever wondered how to go from being “good on stage” to being truly bookable as a keynote speaker, this conversation will give you a whole new perspective.Andy and I talk about:Why being entertaining isn’t enough—and what audiences actually need from a keynoteThe biggest mindset shift from performer to thought leaderHow to turn audience engagement into meaningful transformationWhat it takes to structure a keynote that works at 30, 45, or 60 minutesThe role of storytelling and personal experience in building a powerful talk About My Guest: Andrew (Andy) Nunn is a sought-after speaker for leading organisations including Google, Amazon, SAP, Sony, and Ralph Lauren, where he delivers interactive keynotes that spark self-awareness, connection, and change. Andy’s reputation as a speaker grew from his acclaimed TEDx talk, “Seeing Is Believing,” which explored how perception shapes trust, decisions, and performance. His sessions aren’t lectures. They’re immersive experiences where audiences don’t just learn about mindset and bias, they feel them in real time. A professional mentalist with over 20 years on stage, Andy has performed and spoken for thousands across Australia and internationally. His talks fuse science with storytelling to reveal how tiny shifts in perception can create massive results in leadership, communication, and culture.About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Check out our coaching programs at https://www.speakingyourbrand.com. Links:Show notes at https://www.speakingyourbrand.com/467/ Andy’s website: https://www.andrewnunn.com/Andy’s TEDx talk: https://youtu.be/BZWzcuIkD0c?si=KXqJEGD6wvaXbgvJ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Work with us to develop your keynote talk = https://www.speakingyourbrand.com/work-with-us/coaching/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxAndy Nunn (guest) = https://www.linkedin.com/in/andythementalist/ Related Podcast Episodes:Episode 422: How to Create a 10-Out-of-10 Keynote that Leaves Your Audience in Awe with Julia KornEpisode 361: How to Land a TEDx Talk with Carol CoxSpeak with Confidence series
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46 MIN
The Story Only You Can Tell (And Why You Should) with Wendy Romeu
MAR 30, 2026
The Story Only You Can Tell (And Why You Should) with Wendy Romeu
Resilience isn’t something you build in the moment—it’s something you build long before you need it.In this episode, I’m joined by one of my clients, Wendy Romeu, founder and CEO of Alluvionic, to talk about what happened when her business was suddenly put to the ultimate test.But this isn’t just a conversation about leadership; it’s about story.Wendy shares how she took a deeply personal and emotional experience and turned it into a powerful talk that resonates with audiences.We unpack how to know when you’re ready to share a story, how much detail to include, and why the specifics—not just the summary—are what create real connection.We also talk about the internal shifts required to step into your voice: trusting that your story matters, allowing yourself to be seen, and delivering your message in a way that truly moves people.If you’ve been holding back from sharing a personal story—or wondering how to turn your experiences into thought leadership—this episode will show you what’s possible.Wendy and I talk about:How to know when you’re ready to share a personal story on stage or in your contentWhy the details of your story—not just the headline—are what create connection and impactHow to turn a real-life experience into a compelling, structured talkWhat it takes emotionally to share vulnerable stories with an audienceHow storytelling transforms your message from information into true thought leadershipLinks:Show notes at https://www.speakingyourbrand.com/466/ Wendy’s company’s website: https://alluvionic.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Work With Speaking Your Brand = https://www.speakingyourbrand.com/work-with-us/coaching/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxWendy Romeu (guest) = https://www.linkedin.com/in/wendyromeu/ Related Podcast Episodes:Episode 464: Why Your Story Matters - Even When You Don’t Feel Ready with Tiffany HawkEpisode 337: Sharing Your Story as a Catalyst for Transformation with Karen Keene
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33 MIN
Authenticity Over Perfectionism: Lessons from Public Media Leadership with Judith Smelser
MAR 23, 2026
Authenticity Over Perfectionism: Lessons from Public Media Leadership with Judith Smelser
What if the thing that makes you most effective as a leader and speaker… isn’t perfection, but authenticity? That it’s not about having all the answers, but being willing to tell others that you don’t have all the answers?My guest is Judith Smelser, President and GM of Central Florida Public Media, and she shares her journey from journalist to leading a major public media organization and what she’s learned about using her voice along the way.We explore why local journalism matters more than ever, how the stories we tell shape our communities, and the responsibility of amplifying voices that often go unheard.But what I especially loved about this conversation is Judith’s perspective on authenticity over perfectionism—and how letting go of needing to have all the answers has made her a stronger, more effective leader.We also talk about imposter syndrome (yes, it still shows up—even at the highest levels) and why the real growth comes from stepping in before you feel 100% ready.If you’ve ever held yourself back because you thought you needed to be more polished, more certain, or more “ready”—this episode is your reminder that your voice matters now.Judith and I talk about:Why local journalism is a public goodHow stories shape communities and decisionsFinding your voice as a leader and spokespersonAuthenticity vs. perfection in speakingA real talk on imposter syndromeAbout My Guest: Judith Smelser is president and general manager of Central Florida Public Media, previously named WMFE, the only local nonprofit news organization serving the nine-county Central Florida region. She began her journalism career in Washington, D.C., before moving to Central Florida in 2004 to join the newsroom at WMFE. Over nearly eight years, she excelled as an award-winning reporter and later as news director. In 2011, she left for Colorado Public Radio, where she held several newsroom leadership roles. In addition to leading Central Florida Public Media, Smelser serves on the Executive Committee of the Board for Florida Public Media. In recognition of her contributions, Smelser was honored as one of ONYX Magazine’s 2025 Women on the Move, Orlando Magazine’s 2024 Women of the Year and one of the Orlando Business Journal’s 2024 Most Influential Leaders.About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links:Show notes at https://www.speakingyourbrand.com/465/ Central Florida Public Media = https://www.cfpublic.org/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Work With Us = https://www.speakingyourbrand.com/work-with-us/coaching/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxJudith Smelser (guest) = https://www.linkedin.com/in/judithsmelser-cfpm/ Related Podcast Episodes:Episode 454: Your Voice Can Shape Policy: Communicating Science with Influence and Clarity with Deborah StineEpisode 406: Authenticity and Owning Your Story as Women with a Public Voice with Jennifer Adams and Sarah Henry
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54 MIN