Speaking Your Brand: Public Speaking Tips and Strategies

How would it feel to get an inquiry from someone who wants to pay you $5,000, $10,000, or even $20,000 for a speaking engagement or workshop? And even better, they found you through an AI chatbot. It’s happened to me, and it’s happened to our clients. Here at Speaking Your Brand, about half of our leads now come from AI chatbots and Google. On consultation calls, people tell me, “Claude told me you were the best,” or “ChatGPT said you were the top recommendation for what I needed.” These are high-quality leads who come into the conversation already trusting the recommendation. In this episode of our Bookable Speaker series, I’m sharing how to help AI chatbots understand you, your brand, and your topics so they can recommend you. Earlier this year, I created an entire course on AI SEO for the university where I teach. I did a lot of research and experimenting (the former software developer in me loved this), and I’m giving you the practical highlights. We’ll cover three things you can work on: assessing where you are now, becoming the answer to the questions your potential clients and event organizers are asking, and publishing content that supports what you want to be known for. In this episode, you’ll learn: How to find out whether AI chatbots are already sending people your way. Why a clear, consistent message matters for getting recommended. What to include on your speaker page. How a conversational audit can reveal questions your website needs to answer. The role of your signature framework and what makes your work distinctive. Ways to turn newsletters, articles, and podcast transcripts into website content. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/494/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our online Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our in-person speaking retreat in Orlando: https://www.speakingyourbrand.com/live/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Tool to query chatbots: AnswerThePublic.com My speaker page: https://www.speakingyourbrand.com/about/carol-cox/speaking/ Example blog post formatted for AI SEO: https://www.speakingyourbrand.com/what-is-a-signature-talk-framework/ Related Podcast Episodes: Episode 492: How to Get Your Next Speaking Engagements: The Bookable Speaker Checklist Episode 493: Social Media for Speakers - What We Do and Advice We Ignore Booked Without Burnout series

Get ready for some real opinions on how effective (or not) social media is for you as a speaker. After all, if a post gets thousands of views but none of the right people see what you speak about, what did those views do for your speaking business? I'm joined by Speaking Your Brand coaches Diane Diaz and Erin Mark for a conversation about social media for speakers, as part of our Bookable Speaker series. We have very different relationships with it. Erin enjoys making Instagram Reels. Diane and I spend most of our social media time on LinkedIn, and I stopped posting on Instagram years ago. Yet we agree on the question worth asking: Can an event organizer find you, understand your message, and picture you speaking to their audience? We talk about the LinkedIn profile details that matter, why Erin doesn't send a sales pitch with a connection request, and what happened when an organizer contacted me through my mostly dormant Instagram account. We also get honest about posting frequency and the temptation to chase views. You’ll hear: Why follower counts and viral views can be misleading measures for speakers What to put in your LinkedIn headline and About section How Erin starts conversations with potential partners and buyers Why photos from actual speaking engagements are useful content How to choose a posting rhythm you can maintain and check whether it's helping About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/493/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our online Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our in-person speaking retreat in Orlando: https://www.speakingyourbrand.com/live/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Erin Mark = https://www.linkedin.com/in/erinmark/ Related Podcast Episodes: Episode 492: How to Get Your Next Speaking Engagements: The Bookable Speaker Checklist Booked Without Burnout series

If you've been sending speaker proposals and hearing nothing back, look at three things: relevance, reach, and relationships. Does the organizer understand why your talk fits their audience? Can they see evidence of you speaking? And do people in your network know what you speak about well enough to recommend you? Those are the three R's we're covering in this first episode of our Bookable Speaker podcast series. I’m joined by Speaking Your Brand coaches Diane Diaz and Erin Mark to talk about what each one looks like in practice and specific things you can do today to get your next speaking engagements on the calendar. Get our free Bookable Speaker Checklist at https://www.speakingyourbrand.com/checklist/ You’ll learn: The three R's of being a bookable speaker: relevance, reach, and relationships How to adapt your positioning to an event without creating a new talk every time Questions to ask an event organizer before you send a proposal Why video of you speaking has become more useful to buyers, and how to capture it on a budget What to ask for in your speaker contract when an event is being filmed How warm introductions, other speakers, and small local talks can lead to more opportunities About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/492/ Download our free Bookable Speaker Checklist at https://www.speakingyourbrand.com/checklist/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our online Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our in-person speaking retreat in Orlando: https://www.speakingyourbrand.com/live/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Erin Mark = https://www.linkedin.com/in/erinmark/ Related Podcast Episodes: Episode 486: Stop Creating Every Presentation from Scratch: Build One Talk You Can Adapt for Any Audience Episode 483: How an I.D.E.A., Not a Topic, Makes You Easier to Refer, Pitch, and Book with Carol Cox Booked Without Burnout series

How do you speak about something as big as love, money, or the meaning of life without letting it become abstract or overwhelming? You make it personal. In this Back Stage with Speaking Your Brand live show, you’ll hear three of our recent Thought Leader Academy grads, Beth DeAngelis, Vanessa Dean, and Kelsey Faye, as they each deliver a 10-minute version of the signature talk they developed in the program. Their talks explore some of life’s biggest subjects: Beth DeAngelis explores love and human connection as essential leadership skills. Vanessa Dean turns financial behavior into something deeply human through candid stories about ADHD, money, and the gap between knowing what to do and doing it consistently. Kelsey Faye draws from her stories to explore meaning, faith, and the search for purpose. You’ll hear how they: Use one specific personal experience as the doorway into a universal topic Move from “this happened to me” to “this means something for all of us” Make an abstract idea tangible through stories, metaphors, and frameworks Share vulnerability in service of a clear thought leadership message Help audience members recognize themselves in a story that isn’t their own We also have a roundtable conversation about what Beth, Vanessa, and Kelsey have learned while developing their talks and what’s next for them as speakers and thought leaders. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/491/ Watch the video at https://youtube.com/live/mchMlKWq3zM Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Beth DeAngelis = https://www.linkedin.com/in/bethdeangelis/ Vanessa Dean = https://www.linkedin.com/in/vanessa-dean-adhd-money-coach/ Kelsey Faye = https://www.linkedin.com/in/kelsey-faye-246347344/ and instagram.com/the.cathedral.within Related Podcast Episodes: Episode 355: What a Signature Talk Is and What It Should be Doing for You

How do you turn an overlooked pattern or experience into a thought leadership message that changes how your audience sees themselves and the world around them? One of the most powerful things a speaker can do is make the invisible visible. In this Back Stage with Speaking Your Brand live show, our lead speaking coach Diane Diaz hosts three of our recent Thought Leader Academy grads, Stephanie Warner, Noa Stisin, and Carolyn Clow, as they each deliver a 10-minute version of the signature talk they developed in the program. Each speaker makes an invisible influence visible: Stephanie reveals how our sensory environments quietly shape our energy, capacity, and leadership. Noa explores how a parent’s internal state and inherited patterns shape what happens in difficult moments with a child. Carolyn shows how the often-overlooked practice of self-leadership affects our ability to lead others. You’ll hear how they: Bring an overlooked problem or pattern into view Use stories to make an unseen experience recognizable Give audiences language for something they may have felt but couldn’t name Turn an abstract insight into a memorable framework Offer a practical next step audiences can use in their own lives We also have a roundtable conversation about what Stephanie, Noa, and Carolyn have learned while developing their talks and what’s next for them as speakers and thought leaders. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/490/ Watch the video at https://www.youtube.com/live/ZWHCwywBH1Q?si=U6QsPCGhG4EqTEc- Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Stephanie Warner = https://www.linkedin.com/in/stephanie-warner-tcp/ Noa Stisin = https://www.linkedin.com/in/noastisin/ Carolyn Clow = https://www.linkedin.com/in/carolynaclow/ Related Podcast Episodes: Episode 355: What a Signature Talk Is and What It Should be Doing for You